Advertising_Regulatory_Council_of_Nigeria

Advertising Regulatory Council of Nigeria

Advertising Regulatory Council of Nigeria

Regulatory body for advertising in Nigeria

For the Architectural Regulatory Body, see Architects Registration Council of Nigeria.

The Advertising Regulatory Council of Nigeria (ARCON), formerly called the Advertising Practitioners Council of Nigeria, is a regulatory body established by the Nigerian Government in 2022. It was formed to regulate and control advertising in Nigeria, replacing the Advertising Practitioners Council of Nigeria Act (APCON) with the Advertising Regulatory Council of Nigeria Act, 2022.[1]

Quick Facts Agency overview, Formed ...

ARCON's primary responsibilities include regulating and controlling advertising in Nigeria, safeguarding the interests of the public and consumers, promoting local content, and implementing global best practices.[1]

History

Established in 2022, the Advertising Regulatory Council of Nigeria replaced the Advertising Practitioners Council of Nigeria Act with the ARCON Act to regulate and control advertisements.[2]

Functions

ARCON is tasked with regulating and controlling advertising in Nigeria, prioritizing public and consumer protection, local content promotion, and global best practices implementation.[2][1]

Staff

The Advertising Regulatory Council of Nigeria, managed by a Director-General appointed by the Nigerian Government, includes Olalekan Fadolapo in this role.[1][3][4]

The Advertising Regulatory Council of Nigeria Act, 2022 outlines conditions for legal actions against ARCON, specifying a notice period before initiating a lawsuit and providing indemnity against certain liabilities.[1][5][6]

References

  1. [1]
    "Advertising Regulatory Council of Nigeria Act 2022 – Policy and Legal Advocacy Centre". Policy and Legal Advocacy Centre (PLAC). 20 October 2022. Retrieved 28 October 2023.
  2. [2]
    Elias, Gbolahan; Jikenghan, Ebimobowei; Nkwor, Larry (2023). "Advertising Law: 2022 Federal Legislation and Social Media". SSRN Electronic Journal. Elsevier BV. doi:10.2139/ssrn.4431940. ISSN 1556-5068.
  3. [3]
    The Editorial Board (8 June 2023). "ARCON, ADVAN differences: Need for industry intervention". Business Day (Nigeria). Retrieved 28 October 2023.
  4. [4]
    Obi, Daniel (14 August 2023). "Olalekan Fadolapo: Bringing dynamism to advertising regulation". Business Day (Nigeria). Retrieved 28 October 2023.
  5. [5]
    Oyewole, Sandra (12 October 2022). "Advertising Regulatory Council Act, 2022". DLA Piper Africa. Retrieved 28 October 2023.
  6. [6]
    "Advertising in Nigeria: A Synopsis of Recent Regulatory Developments" (PDF). Retrieved 28 October 2023.
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