Alex Woo (1974 – March 30, 2021)^[1] was an American retailer and fine jewelry designer located in New York, New York. She was known for her sculptural charms that blend premium craftsmanship.^[2]

Woo's father, Alexander Woo, was a bench jeweler and began teaching her the basics of jewelry making when she was five years old. He taught her the appreciation of gems, precious metals and fine craftsmanship.^[3][4] He continued to serve as her mentor as she went on to study at Cornell University,^[5] The American University of Paris and the Parsons School of Design.^[6]

She died of cancer in 2021.^[1]

With her Little Icons™ Collection, Woo was the first jewelry designer, who specialized in personalization.^[2] In 2001 Woo founded her own New York-based company Alex Woo Jewelry.^[7]

In 2009, she co-designed with Christina Applegate a pendant that raises money for Applegate's Right Action for Women foundation. Woo has also been affected by the disease, her mother died from breast cancer.^[8]

Woo's clients included Kelly Ripa, Miley Cyrus and Jennifer Lopez.^[8]

In 1998 she won the National Women´s Jewelry Association´s design competition.^[3]

In 2005 Woo was named as one of Crain´s New York Business´s 40 under 40.^[3]

In 2006, Woo was named a Rising Star by the Jeweller's Circular Keystone Show Design Center.^[8]