Modelling

In 1994, she took over the role of the "Scottish Widow" from Deborah Moore in a long-running series of advertisements for the investment company, Scottish Widows Fund and Life Assurance Society.^[2] David Bailey once asked Lamb to glide across the screen wearing roller skates in a scene which never made the final cut. Lamb's final advert and her favourite was called "The Lighthouse", this contract lasted ten years.^[3]

In June 1998, she appeared in a silver bikini for FHM.^{[citation needed]}

Television

In 2001, Lamb became the main presenter of the Channel 4 programme A Place in the Sun.^[4] She also presented Hot Shots, an Epson-funded programme about digital photography, shown on Discovery Real Time, which was notable as being the last television appearance of photographer Patrick Lichfield.

She competed in the reality television show The Games in March 2006. Lamb then returned to filming A Place in the Sun, in which she still^[when?] appears.

She co-hosted the cookery programme Market Kitchen (Good Food) and regularly appears on The Wright Stuff (Channel 5) and on Family Super Cooks (Watch).

In 2011, Lamb filmed the first of three series of My Flat-Pack Home for the Home Channel.^[5][6] In March 2012, she began presenting You Deserve This House, a new Channel 4 daytime show in which the homes of 'community heroes' are secretly refurbished.

From 2014 to 2018, Lamb presented a prime-time property show on More4 called Selling Houses with Amanda Lamb. On 20 August 2020, she announced on Instagram that she would be presenting a new show called My Mortgage Free Home.^[7] This was to air in 2023.

Personal life

Lamb married Mike Carter in 1998; they divorced in 2003. Lamb married cameraman Sean McGuinness at Babington House, Somerset, in 2012^[8] and they have two daughters, Willow Rose (born in February 2009)^[9] and Lottie (born in July 2013).

In 2007, Lamb bought a flat in the medieval town of Nardò in the Apulia region, southern Italy.^[9]

Lamb has supported the charities Mind, Cancer Research and Shelter.^[10]

Television