Amazon_Coat
Amazon Coat
Coat with viral popularity
The Amazon Coat is an unnamed coat sold on the online store Amazon.com by the Chinese clothing brand Orolay, previously known for its home furnishings. It became a viral phenomenon from the period between December 2018 and the COVID-19 pandemic. Despite its "nondescript", utilitarian appearance and initial US$100 price, it was touted as having extremely high-quality down feather filling and sold at least 10,000 units, significantly increasing Orolay's profits and notoriety. It was noted by journalists as a prominent example of New York City street fashion at that time.