Ambitiouz_Entertainment

Ambitiouz Entertainment

Ambitiouz Entertainment

South African record label

Ambitiouz Entertainment is a South African independent record label owned and founded by Kgosi Mahumapelo. The label was founded in April 2015 and houses notable acts including, G-Star Da Hustler, Burning Crew Kid Tini and Kiddest Gola.[1][2]

Quick Facts Parent company, Founded ...

History

2014–2016: Birth and growth

The label was birthed in the first half of 2014, boasting 3 unknown acts, namely Emtee, Fifi Cooper and B3nchMarQ. In just a few months, these acts were considered some of the biggest names in the South African music industry, thus cementing Ambitiouz Entertainment as one of the most sought after record labels in South Africa.

2017: A-Reece, Fifi Cooper, B3nchMarQ & Flvme exit & controversy

The record label went under much scrutiny after artists Fifi Cooper, B3nchMarQ, A-Reece, and Flvme left the label in a very public and ugly fight.[3][4] The artists claimed that they decided to part ways with the record label due to financial disagreements.

In late 2017, the record label filed a lawsuit against former artist Cooper, banning her from performing any and all songs that she had released while under the label. This caused an uproar from fans and supporters of the artist. The political party EFF stepped in to assist Cooper in the legal battle, which she eventually won.[5]

2018-2020: Amanda Black lawsuit and more exits

Mid-2018, their biggest act at the time, Amanda Black announced that she would be parting ways with the controversial record label and signed a joint-venture with Sony Music Entertainment. She then proceeded to sue the record label for over 1 million Rand that was owed to her for unpaid performances, which she won. Following Amanda Black's exit were Emtee, Priddy Ugly, Gigi Lamayne, KLY, DJ Citi Lyts, Saudi & NEO. In May 2020, Sjava departed the label.[6]

2021-2023>Present: Blaq Diamond, Malome Vector&Miss Pru.

Blaq Diamond were guests in "Podcast and Chill with MacG" were they announced that they've parted ways with Ambitiouz Entertainment in December 2021 on good terms, also indicating that they wanted to focus on the international market even though the label does well in the local market regarding their music. Malome Vector also parted ways with Ambitiouz Entertainment later in the year after forming his own record label. Later in 2023, Miss Pru announced that joining the label was an amazing experience but she also has a her own path to follow and left the label.

Discography

Studio albums

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Extended plays

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References

  1. [1]
    Dayile, Qhama (11 April 2016). "Ambitiouz artists on the rise". DRUM Magazine. Retrieved 29 May 2016.
  2. [2]
    Makhubo, Phumla (8 December 2015). "Hip Hop Pair on the Rise!". Daily Sun (South Africa). Retrieved 29 May 2016.
  3. [3]
    "Fifi Cooper, B3nchmarq and A Reece Leave Ambitiouz | People Magazine". www.peoplemagazine.co.za. Archived from the original on 2017-12-30. Retrieved 2017-12-29.
  4. [4]
    "The leaving of Ambitiouz Entertainment artists shouldn't come as a surprise". ZAlebs. Retrieved 2017-12-29.
  5. [5]
    "EFF offers to help Fifi Cooper fight Ambitiouz Entertainment". Retrieved 2017-12-29.
  6. [6]
    Sjava indlalifa [@Sjava_atm] (May 26, 2020). "Statement by Sjava: Sjava departs Ambitiouz" (Tweet). Retrieved 26 May 2020 – via Twitter.
  7. [7]
    "20Fifi by Fifi Cooper". 13 November 2015. Retrieved 29 May 2016.
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