Aprimo

Aprimo

Aprimo

Global marketing automation software company

Aprimo (/æ,primo/) is a United States-based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.

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History

Early history

Aprimo was founded in Indianapolis in 1998 by former executives of Software Artistry, which had recently been purchased by IBM.[4] There are suggestions that it was the first supplier of Marketing resource management (MRM) software, it is certainly the case that it was one of the earliest providers.[5][6] In 2004, it made its first acquisition, buying British software developer Then.[7] The following year, 2005, saw Aprimo acquire the EMS business of DoubleClick together with about 70 customers before the remainder of that organisation went to Hellman & Friedman.[8] By 2007, Aprimo had about 250 employees and its clients included Bank of America, Nestlé, Warner Bros., and Toyota.[4][7]

Teradata

In 2011 the company was acquired by Teradata in a $525 million transaction.[9][10][11][12]

Marlin

Teradata sold Aprimo in 2016 to Marlin Equity Partners for $90 million which merged it with Revenew and relocated its headquarters to Chicago.[1][13] In 2017, Aprimo acquired the Belgian company ADAM Software.[14][15]

Products and services

The company's products include Digital Asset Management, software for managing videos, images, documents, and other assets; Productivity Management, software for managing ideas, plans, and production workflows; Plan & Spend, a budget planning system; Distributed Marketing, which coordinates marketing activities; and Campaign, a system that offers automated marketing data segmentation.[16][17][failed verification]

In 2017, according to the company, it moved its products to SaaS-based systems running on the Microsoft Azure cloud computing service.[16][18]

Operations

Aprimo is headquartered in Chicago, with R&D and customer service operations primarily based in Indianapolis.[1]

References

  1. [1]
    Council, Jared (16 July 2016). "Aprimo Getting New Life Under New Ownership, Old Name". Indianapolis Business Journal. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
  2. [2]
    Twigg, Tara (20 July 2016). "Stammen Named CEO of Aprimo". Inside Indiana Business. WTHR-TV. Archived from the original on 17 January 2019. Retrieved 17 January 2019.
  3. [3]
    "Our Leadership". Aprimo. Archived from the original on 20 August 2019. Retrieved 20 August 2019.
  4. [4]
    Smith, Erika (11 September 2007). "Aprimo Offers an Alternative to Software Like Microsoft Excel". Indianapolis Star. Retrieved 16 January 2019 – via newspapers.com Open access icon.
  5. [5]
    Sebor, Jessica (August 2006). "The Maturation of MRM". CRM Magazine. p. 88. Archived from the original on 24 July 2011.{{cite web}}: CS1 maint: unfit URL (link)
  6. [6]
    Doyle, S. J (14 July 2003). Database Mark Cust Strategy Manag (2003) 11: 83 (Report). Palgrave Macmillan UK. doi:10.1057/palgrave.dbm.3240207. ISSN 1741-2447.
  7. [7]
    Heikens, Norm (15 July 2004). "Aprimo Buys Software Company in Britain". Indianapolis Star. Retrieved 16 January 2019 – via newspapers.com Open access icon.
  8. [8]
    Bailor, Coreen (June 15, 2005). "Aprimo Acquires DoubleClick's EMS Unit". Destination CRM. CRM magazine. Archived from the original on December 6, 2015.
  9. [9]
    "Teradata wraps up $525M acquisition". Dayton Business Journal. January 24, 2011. Retrieved February 3, 2019.
  10. [10]
    Dick, Gerry (16 January 2019). "Aprimo Staying in Indiana". The Times of Northwest Indiana. Retrieved 26 December 2010.(subscription required)
  11. [11]
    "Teradata Buys Maker of Marketing Software". The Cincinnati Enquirer. 23 December 2010. Retrieved 16 January 2019.(subscription required)
  12. [12]
    Pearson, Bryan (2013). The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy. London: Penguin Books. pp. 233–234. ISBN 978-0698138230.
  13. [13]
    Cameron, Nadia (26 April 2016). "Updated: Teradata marketing applications business sold for US$90m". CMO Magazine. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
  14. [14]
    Dick, Gerry (19 March 2017). "Aprimo Adds ADAM Software". The Times of Northwest Indiana. Retrieved 16 January 2019 – via newspapers.com Open access icon.
  15. [15]
    Van Nuffel, Pieter (16 March 2017). "Gents softwarebedrijf ADAM overgenomen door Aprimo" [Ghent software company ADAM acquired by Aprimo]. Knack (in Dutch). Archived from the original on 16 January 2019. Retrieved 16 January 2019.
  16. [16]
    Cameron, Nadia (25 May 2017). "CMO's Top 8 Martech Stories for this Week". CMO Magazine. Archived from the original on 22 January 2019. Retrieved 17 January 2019.
  17. [17]
    "Our Platform". Aprimo. Retrieved 17 January 2019.
  18. [18]
    "How Aprimo fuels enterprise-wide modernization with Azure". Microsoft in Business. Microsoft. Retrieved 15 February 2019.

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