Badgeville

Badgeville

Badgeville

American technology company

Badgeville, Inc. was a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provided software as a service (SaaS) for web sites to measure and influence user behaviour using techniques such as gamification.

Quick Facts Company type, Industry ...

Badgeville technology was acquired by CallidusCloud[1] in 2016, which was in turn acquired by SAP[2] in 2018.

History

The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 .[3] At that time, the company had raised less than $300k in angel funding.[4]

In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[5] Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.[6]

In November 2011, Badgeville unveiled the Behavior Platform for Enterprise. They expanded their business beyond gamification to include enterprise employee management and community reputation systems.[7][8]

Social Fabric

Social Fabric was a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty.[9] It was offered to clients as a SaaS to allow websites to include social networking elements.[10] Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.[11]

References

  1. [1]
    "CallidusCloud Announces Acquisition of Badgeville Technology". Yahoo Finance. Retrieved 2019-11-16.
  2. [2]
    Anderson, Brian (28 June 2016). "CallidusCloud Bolsters Sales Collaboration Offerings With $7.5 Million Badgeville Acquisition". www.demandgenreport.com. Retrieved 2019-11-16.
  3. [3]
    Duggan, Kris (2011-02-12). "Lessons From TechCrunch Disrupt Audience Choice Winner Badgeville's Launch". TechCrunch. Retrieved 2011-12-13.
  4. [4]
    Siegler, MG (2010-09-27). "Badgeville Wants To Layer Social Gaming (And Yes, Badges) Across The Entire Web". TechCrunch. Retrieved 2011-08-26.
  5. [5]
    Vadav, Sid (2010-11-22). "Badgeville Raises $2.5M to Spread Game Mechanics Across the Web". VentureBeat. Retrieved 2011-08-26.
  6. [6]
    T, Dean (2011-07-13). "Badgeville Raises $12M to Lead the Way in Gamification". VentureBeat. Retrieved 2011-08-26.
  7. [7]
    Badgeville, Press Release (2011-11-07). "Badgeville Unveils First Behavior Platform". marketwire. Retrieved 2011-12-12.[better source needed]
  8. [8]
    Carr, David (2011-11-07). "Badgeville Takes Cue From Facebook With 'Behavior Graph'". InformationWeek. Retrieved 2017-06-16.
  9. [9]
    Perez, Sarah (September 12, 2011). "On Its One-Year Anniversary, Badgeville Launches A New Product Called Social Fabric". TechCrunch. Retrieved October 28, 2016.
  10. [10]
    Takahashi, Dean (September 12, 2011). "Badgeville adds social fabric analysis to its gamification suite". VentureBeat. Retrieved October 28, 2016.
  11. [11]
    "Badgeville's Social Fabric Gives Any Website a Facebook-Style News Feed". Adweek. September 12, 2011. Retrieved October 28, 2016.

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