Birra_Raffo

Birra Raffo

Birra Raffo

History of the Italian lager brand Birra Raffo

Raffo was an Italian lager produced from 1919 to 1987 in its homonymous brewery in Taranto. In 1961, the brand was transferred to Peroni which, in turn, belongs to the South African SABMiller. Today, Raffo is produced in the Peroni Brewery in Rome. Peroni was sold in 2016 to the Japanese group Asahi.[1]

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History

A Raffo advertisement in the Tarantino dialect

Raffo dates to 1919, when Vitantonio Raffo established the brewery in Taranto. Raffo was family-owned until 1961, when it was sold to Peroni, which kept the original recipe, brewery, and employees. In the 1970s, 48,000 hectoliters were produced, thanks to the beer's diffusion in Basilicata, Lazio, and Campania. The region of Apulia always maintained the highest consumption.

In 1987, Peroni decided to close its brewery in Taranto and transfer production to Bari, putting an end to an important chapter of the city's industrial history. Nonetheless, Raffo continued to be the most popular beer of Taranto.

In 2008, Peroni added Taras, the symbol of Taranto, to the beer's label. The beer sponsors the city's Taranto Football Club 1927.

References

  1. [1]
    Bray, Chad; Soble, Jonathan (2016-02-10). "Asahi Group Offers to Buy Peroni and Grolsch for $2.9 Billion". The New York Times. ISSN 0362-4331. Retrieved 2022-08-09.


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This article uses material from the Wikipedia article Birra_Raffo, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.