Breath_Savers
Breath Savers
Brand of mint candy made by Hershey's
Breath Savers is a brand of mint manufactured by the Hershey Company.
Product type | Mint (candy) |
---|---|
Owner | The Hershey Company |
Produced by | The Hershey Company |
Introduced | 1973; 51 years ago (1973) |
Markets | United States |
Previous owners | E. R. Squibb |
Tagline | Break Open The Breath Savers A Mint with More |
Website | www |
Breath Savers were introduced in 1973 by the Life Savers Company, a division of E.R. Squibb, in limited areas, and were originally sugared. The brand became a national brand in 1978 when it replaced sugar with saccharin and became sugar-free from then on. Nabisco acquired the Life Savers Company from E.R. Squibb in 1981.[1] In 2000, after its merger with Kraft Foods, Nabisco sold its gum and breath mint business to Hershey.[2]
This section needs additional citations for verification. (September 2021) |
As the name and design suggests, Breath Savers are modeled after Life Savers, beveled at the outer edges and having a shallow depression in the center, on both sides. Each Breath Saver is counterembossed on one side with the legend "BREATH SAVER" in raised letters about 0.3 mm high in a circular pattern around the center. They are packaged in three ways:
- A cylindrical roll, with 12 mints in each roll.
- In a disc-shaped, environmentally unconscious, plastic container, sold as "Breath Savers 3 Hour Mints".
- In an oblong container, sold as "Breath Savers Protect". This is a deposit mint made of 99% xylitol.
The main ingredient found in Breath Savers is sorbitol, a sugar alcohol containing one-third the calories of sugar and which is 60 times sweeter than sugar.[3] In addition to sorbitol, Breath Savers also contains small amounts of aspartame and natural flavors.[4]
Breath Savers have also begun advertising some of their mints to contain sodium bicarbonate, an alkaline salt used in many personal hygiene products as a mechanical cleanser on the teeth and gums. It also neutralizes the production of acid in the mouth, and acts as an antiseptic to help prevent infections.[5][6]
- Life Savers, a similar candy available in mint
- Polo Mints
- List of breath mints
- "NABISCO BRANDS TO BUY LIFE SAVERS". November 13, 1981 – via NYTimes.com.
- "Hershey gets Nabsico units - Nov. 6, 2000". money.cnn.com.
- "What is Sorbitol?". April 18, 2019.
- "BREATH SAVERS - Mints - SmartLabel™". smartlabel.hersheys.com.
- Malik, Y; Goyal, S (2006). "Virucidal efficacy of sodium bicarbonate on a food contact surface against feline calicivirus, a norovirus surrogate". International Journal of Food Microbiology. 109 (1–2): 160–3. doi:10.1016/j.ijfoodmicro.2005.08.033. PMID 16540196.
- Breath Savers official web site
- Slate magazine review of common breath mints (including Breath Savers)
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