Carapelli

Carapelli

Carapelli

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Carapelli (Carapelli Firenze SpA) is an Italian food company, currently owned by Deoleo, S.A, based in Tavarnelle Val di Pesa, which is a small town in the Metropolitan City of Florence, most famous for its extra virgin olive oil. The company was started as a home business in 1893 by Cesira and Costantino Carapelli. Other members of the Carapelli family joined the business and the company rapidly grew in size and popularity, to become the most modernised food company in Italy by the 1940s.[citation needed] Today, Carapelli Firenze SpA is the leading Italian extra virgin olive oil company (with brand such as Carapelli, Sasso, Maya) where 30% of its production is exported to Europe and the Americas.

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History

1893: The Beginning

On 23 September 1893, the day of their wedding, Cesira & Constantino Carapelli founded the family business with her dowry. With 300 lire the couple bought a warehouse in Montevarchi to trade in grain, oil and other agricultural produce

1939-40: Post War

On the eve of war, the Carapelli family set up the most modern wheat mill of the time just outside Florence, in Ponte a Ema. Right next to it they also built the first oil-pressing factory. The war and bombardments that destroyed everything did little to curb their efforts and their will to succeed. Reconstruction started in Novoli, which was then open countryside and over the years, a plant was established.

1995: Tavernelle

Carapelli moves production to Tavarnelle Val di Pesa in the Chianti region.

2001: Instituto Nutrizionale Carapelli

The Instituto Nutrizionale Carapelli is a non-profit foundation for scientific research into the olive oil sector and the education and spreading of the awareness of the importance of a correct diet.

Controversy

In 2009, Carapelli filed and lost a lawsuit against a German journalist for publishing proof of bad quality and false labelling of Carapelli olive oils.[1]

In 2010, a study by researchers at University of California, Davis found that Carapelli's Extra Virgin Olive Oil failed to meet "Extra Virgin" standards.[2]

In 2015, Carapelli were once again investigated by the Italian authorities and found guilty of passing off lower quality oil as extra virgin olive oil.[3]

In 2017, Carapelli responded to the accusations by stating that the news on the fake olive oil, that were based on a study made in 2010 by the University of California Davis Olive Center, were not true and that the study was completely discredited by the International Olive Council (IOC) through several statements[4] since the methodology used was not in line with the IOC standards.

References

  1. [1]
    "Carapelli scandal: Journalist Andreas März acquitted". Yoopress.com. 18 August 2009. Archived from the original on 9 February 2013. Retrieved 15 December 2012.
  2. [2]
    "Tests indicate that imported "extra virgin"olive oil often fails international and USDA standards" (PDF). UC Davis Olive Center. July 2010. Archived from the original (PDF) on 26 February 2015. Retrieved 9 March 2015.
  3. [3]
    "Italian olive oil scandal: seven top brands 'sold fake extra-virgin'". The Telegraph. 11 November 2015.
  4. [4]
    "Carapelli official statement against fake olive oil news | Deoleo". deoleo.com. Archived from the original on 17 July 2017. NOTE: The supporting statements that were linked to within this document are the ones that are dead. [dead link]


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