Cinemax_(Asian_TV_channel)

Cinemax (Asian TV channel)

Cinemax (Asian TV channel)

Asian premium television channel


Cinemax Asia is a pan-Asian pay television channel as a part of the HBO Asia network. It features action, science-fiction, thriller, and adult comedy films.[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

Quick Facts Country, Broadcast area ...

History

Cinemax Asia (15 November 1996– 28 March 2009)

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, Cinemax Asia was launched on Astro on channel 18 on April 23, 1998 at 7.45 pm replacing the ill-fated MGM Gold channel on April 6, 1998.

Max Asia (29 March 2009–30 September 2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.[clarification needed][2][3][4][5]

Cinemax Asia (1 October 2012–present)

On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.[6]

See also


References

  1. See the examples at Cinemax Schedule May 2021.
  2. "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Archived from the original on 25 March 2009. Retrieved 23 January 2018.
  3. "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.{{cite web}}: CS1 maint: archived copy as title (link)



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