Colors Bangla (previously known as ETV Bangla) is an Indian general entertainment pay television channel broadcasting in Bengali language.^[1] It was launched in 2000 as ETV Bangla, owned by the Hyderabad-based ETV Network. It was later sold to TV18 and was rebranded under the Colors moniker.^[2]

The channel aired the Filmfare Awards East 2017.^[3] The channel was re-branded under the Viacom18 Colors franchise on 1 April 2015.^[4][1][2] Colors Bangla started their HD channel from 2 May 2016 along with the HD versions of Colors Kannada and Colors Marathi. On 30 August 2021 6:30 PM IST, on account of Janmashtami it rebranded and introduced new graphics after almost 5+1⁄2 years, where it is not only pink colour, but also with violet swoosh, and the wordmark 'Bangla' is now of white colour instead of red colour and the red colour is bordering the 'Bangla' wordmark. The channel changed its tagline to 'Notun Shopner Rong'.

Colors Bangla is hosting its Mahalaya since 2000. Various television and films actresses are seen in different forms of Maa Durga. Even various television actors are seen as Shiv, Vishnu, Brahmma, Mahishasur. It also shows dance performance where dancers will dance in a song welcoming the arrival of Goddess. It hosted its first mahalaya in 2000 and Dancer-Actress Sudha Chandran for the first time was seen as Mahishasuramardini.^{[citation needed]}