Commercial_art
Commercial art
Art created for commercial purposes, primarily advertising
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas.[1] It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service.[2] An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features.[3] Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.
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People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs.