A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling or new technology. Concept cars are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or may not be mass-produced. General Motors designer Harley Earl is generally credited with inventing the concept car, and did much to popularize it through its traveling Motorama shows of the 1950s.

Concept cars typically do not go into production directly. In modern times, all would have to undergo many changes before the design is finalized for the sake of practicality, safety, regulatory compliance, and cost. A "production-intent" prototype, as opposed to a concept vehicle, serves this purpose.^[1]

Concept cars are often radical in engine or design. Some use non-traditional, exotic, or expensive materials, ranging from paper to carbon fiber to refined alloys. Others have unique layouts, such as gullwing doors, three or five (or more) wheels, or special abilities not usually found on cars. Because of these often impractical or unprofitable leanings, many concept cars never get past scale models or even drawings in computer design. Other more traditional concepts can be developed into fully drivable (operational) vehicles with a working drivetrain and accessories. The state of most concept cars lies somewhere in between and does not represent the final product. A very small proportion of concept cars are functional to any useful extent, and some cannot move safely at speeds above 10 miles per hour (16 km/h).^[2]

Inoperative "mock-ups" are usually made of wax, clay, metal, fiberglass, plastic, or a combination thereof.

If drivable, the drivetrain is often borrowed from a production vehicle from the same company or may have defects and imperfections in design. They can also be quite refined,^[3] such as General Motors' Cadillac Sixteen concept.^[4]

After a concept car's useful life is over, the cars are usually destroyed. Some survive, however, either in a company's museum or hidden away in storage. One unused but operational concept car that languished for years in the North Hollywood, California, shop of car customizer George Barris, Ford Motor Company's "Lincoln Futura" from 1954 received a new lease on life as the Batmobile in the Batman series that debuted in 1966 on the ABC Television Network.

• Auto show
• Car design
• Concept art
• Pre-production car
• Production vehicle
• Product lifecycle management
• Proof-of-concept
• Prototype
• Serial production
• Show car