The Cooperation for Fair Trade in Africa (COFTA) is an alliance that aims to eliminate poverty through fair trade, defined by the alliance as the fair distribution of profits arising from international trade.[1]
COFTA is a national network of Fair Trade Organizations, Fair Trade Support Organizations, and Fair Trade Networks, all of which are certified members of the World Fair Trade Organization (WFTO).[2] The COFTA network attempts to assist grassroots producers in the development of quality products, as well as provide market access support to create better trading conditions for sustainable infrastructure.[1]
Established in 2004 by regional African producers, COFTA main goal was to give a voice to African producers.[1] Thanks to the ratification of more Fair Trade recognized producers in the region, COFTA has become a continental Fair Trade Network. The COFTA business plan is based on network and member development, market access, advocacy and lobbying, and organizational growth and development.[3]
In 2009 COFTA began work with Fair Trade producers to nurture the growth of 10 countries' networks and initiatives. These countries were Kenya, Tanzania, Uganda, Rwanda, Ethiopia, South Africa, Swaziland, Zimbabwe, Senegal and Egypt.[1] The aim of those country networks was to provide a forum for cooperative support, conduct needs assessments among members, and develop a database of producers and their product within an area.[4]
COFTA claims that the success of the wider fair trade community's goals relies upon the creation of support networks for all members and the continued maintenance of such relationships.[4]
COFTA has expanded to 70 member organizations and businesses in 22 countries, with importers buying in Europe, North America, and the Pacific Rim. The organization's head office is located in Nairobi, Kenya.[4] COFTA traded goods began as predominantly handicraft produce, but now include tea, coffee, vanilla, honey, dried fruit, juices, and textiles.[1]
Rwanda producer Support Program
The Rwanda producer Support Program was designed to help producers create quality goods that would have a great chance of selling internationally, as well as educating said producers on how to engage in competitive global markets. The project was conducted from June 2008 to June 2011, where workshops and training sessions were provided for 50 handicraft producers, teaching the vital business, financial and people skills needed to develop and maintain efficient business models.[4] The workshops, conducted by 18 specially trained staff, attempted to promote the Fair Trade model of equality within the workplace, as well as in the international market. The goal of this program was the creation of more adequate businesses that contributed further to the incomes of small Rwandan communities.[4]
The Rwanda producer Support Program received a grant of £245,000 from the Big Lottery Fund (BIG), which was used to improve the business model of 50 handicraft businesses. From 2008 to 2011 the program created 1,178 jobs, and 49 of the businesses reported an increase in income.[6]
Market Access Program (MAP)
Introduced in September 2009, the Market Access Program (MAP) is designed to increase the competitiveness of African Fair Trade producers in the global market. Twenty-four producers from Kenya, Uganda, Rwanda and Tanzania are currently involved in the MAP.[4] The program's goal is a 25% increase of African products' share in mainstream and Fair Trade markets by 2012.[4]
