DIY_Week

<i>DIY Week</i>

DIY Week is a British fortnightly business-to-business magazine for those in the do it yourself (DIY), household hardware and homeware market. The magazine is published by Datateam in Maidstone, Kent, in England.

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Founded in 1874, DIY Week is sold to retailers of hardware, housewares, garden and DIY products, and their suppliers, and contains news, comment, financial analysis and market trend information.

History

Originally launched by a Birmingham hardware wholesaler as Martineau & Smith's Monthly Circular, the magazine was very soon renamed Hardware Trade Journal, and changed from monthly to weekly publication in 1900. Over the following decades it became the major business magazine for its market, absorbing its main competitor, The Ironmonger, as well as many small titles. It was renamed DIY Week in 1988, reflecting the rise of the DIY market, and switched to fortnightly frequency in 1991.

Following a period of ownership by Faversham House Group's now defunct media division going back to at least 2005,[3][4][5] and published most notably during this period by Colin Petty,[6] DIY Week sat alongside various other titles in the Faversham portfolio. These included Hardware & Garden Review,[7] Housewares Focus,[8] Housewares Magazine[9] and Builders Merchants Journal[10] as well as other titles in the wider durables sector. During this period Hardware & Garden Review was incorporated on a quarterly basis within the magazine.[11]

Datateam acquired the magazine in 2013,[12] and periodically reduced the volume of content produced and while maintaining or increasing the magazines length. The earliest digital record on the website from January 2017 displays 13 pages of non-advertising content out of 30 pages, in a bi weekly magazine.[13] During the COVID-19 pandemic it switched to a monthly frequency, not reverting subsequently.[14] The January 2023 magazine, now a monthly document, contains 9 pages of news content excluding 2 pages of promotion for its own awards[15] out of 36 pages of print run.[16] It has also not produced Hardware & Garden Review as an internal supplement for multiple years.

While its distribution figures are no longer published, it maintains a media pack available via its website claiming a distribution of 7000.[1] However these numbers listed have remained exactly fixed for a minimum of five years and these are therefore subject to query.[2]


References

  1. "DIY Week Media Pack 2018" (PDF). 28 November 2017. Archived from the original (PDF) on 18 October 2023.
  2. "DIY Week Media Pack 2023" (PDF). 5 December 2022. Archived from the original (PDF) on 18 October 2023.
  3. "About DIY Week". Archived from the original on 7 October 2011.
  4. "HousewaresLive.net". Archived from the original on 11 October 2007.
  5. "BuildersMerchantsJournal.net". Archived from the original on 11 October 2007.
  6. "Totally DIY Show & DIY Week Events Team Up". Stax. 8 November 2013. Retrieved 11 January 2017.
  7. "Magazine - DIYWEEK.net". Archived from the original on 15 June 2023.
  8. "DIY Week Awards". 27 July 2019.

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