Wildflower Cases

When she was 17, she met Miley Cyrus at a restaurant and asked for a selfie. Carlson gave Cyrus a customized phone case. Cyrus posted a note of thanks on Twitter, and Carlson was flooded with requests for custom phone cases. By the next day, Devon and her family had a website and were fulfilling orders from their home.^[1]

Along with her 14-year-old sister, Sydney, and mother, Michelle, she started a business called Wildflower Cases selling custom phone cases. To fund the company, the Carlson family sold the family home to fund the company and moved into a rental house owned by Devon and Sydney's grandparents. Devon worked on the business full time after graduating high school and she jokingly calls the company “Wildflower University.”^[1]

They marketed the company with YouTube and Instagram and were noted for their success in social media marketing.^[1][2][3] The cases were popular among celebrities, including Bella Hadid, Dua Lipa, Halsey, and Lana Del Rey.^[4][5] Wildflower Cases did collaborations with popular YouTubers, social media influencers, and fashion brands.^[5][6] One of Wildflower's phone cases was featured on a runway for the first time at a Sandy Liang show in 2021.^[6]

As a social media influencer, Carlson does paid promotions.^[7] Devon and Sydney's Instagrams are associated with the Tumblr girl aesthetic.^[8]

Fashion design and modeling

Carlson has worked on campaigns with Louis Vuitton on a campaign and Marc Jacobs.^[4] In May 2021, she styled Olivia Rodrigo's Good 4 U music video^[9] and in 2023, she appeared in the music video for Speed Drive.

Carlson's first time designing apparel was in 2020 and 2021, when she and Marc Jacobs designed a seven-piece collection. The clothing, including a graphic sweat suit, T-shirt, handbag, and a ruffled slip dress with charms, was released in August 2021.^[9] Carlson included the silhouette of her dog Martin in some of the designs.^[9]