Dot_Chinese_Website
The domain name Dot Chinese Website (.中文网) is a new generic top-level domain (gTLD) in the Domain Name System (DNS) of the Internet. Dot Chinese Website is among many listed top level domains. Created along with the partner domain name Dot Chinese Online (.在线) by TLD Registry through Internet Corporation for Assigned Numbers and Names (ICANN)’s new gTLD program launched in April 28, 2014. TLD Registry was founded in June 2008 in Finland with the mission to create essential new Chinese TLDs - intended mainly towards a Chinese-speaking audience. Because it is displayed in a simplified Chinese character language specific script, Dot Chinese Website is known as an Internationalized Domain Name (IDNs).[1]
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The Chinese used for the domain Dot Chinese Website, "中文网", directly translates to "Chinese Language Website". For Chinese speaking internet users, this communicates a standard phrase they use to find an international website localized into Chinese.
Dot Chinese Website is deemed as a premium domain name, and TLD Registry has sold over $900,000 in premium domain names. It holds the record for the most successful premium domain name auction in the ICANN New gTLD Program. The auction was held in the prestigious private members club of the Galaxy Macau, CHINA ROUGE.[2]
Hundreds of popular brands and corporations such as Nokia, MSN, Reuters, Jay Chou, the NBA, Eminem, CNBC, IMDb, Real Madrid, Samsung, the United Nations, the BBC and various others are using the term 中文网 in their names.[3]
TLD Registry has 52 different accredited partner registrars currently serving the domain name Dot Chinese Website.[4]
Dot Chinese Website (.中文网) along with Dot Chinese Online (.在线) currently hold the highest volume in the world in new IDN gTLD registrations.[5] A feature case study was carried out about the two Chinese IDNs in Section 8.2.5 of the report (page 86).
In the Domain Name Association's (DNA) first official newsletter the State of the Domains", Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) were featured in the "IDN Spotlight" portion.[6] Released in October 2014, at ICANN 51 in Los Angeles, the "State of the Domains" is a comprehensive quarterly report that provides analysis, trends, and case studies of current Internet domains. TLD Registry, is responsible for the design of the newsletter and completed the full-Mandarin edition of the newsletter.[7]
Dot Chinese Website (.CN) is the second most registered top-level-domain TLD after .COM. As of Q4 2017 there are 21.4M .CN registrations.[8]