Geely Auto is the primary car marque of Chinese car manufacturer group Geely. Listed as Geely Automobile Holdings Ltd. on the Hong Kong Stock Exchange and controlled through holdings in Zhejiang Geely Holding Group, Geely Auto is ZGH's mainstream brand primarily sold in China and select overseas markets.

Many of Geely's early products were based on the Xiali, a variant of the 1987 Daihatsu Charade. Models such as the Haoqing (豪情) (five-door), Merrie (美日) (five-door), Uliou (优利欧) (four-door), and Urban Nanny (van and pick-up truck) have Charade bases, but feature a more prominent chromed grille.

Geely Auto is the group's original brand. Geely Auto products are divided into three eras from 1.0 era (1997-2007), 2.0 era (2007-2014), 3.0 era (2014–present). Before the current 3.0 era, Geely Auto products were also sold under different brands, including Emgrand, Englon, Gleagle, and Shanghai Maple. After entering the 3.0 era, all other brands were discontinued and their products consolidated under the Geely Auto brand.

Geely cars are manufactured using a modular architecture platform, denoted by the acronyms CMA, BMA, NL, FE, and KC.