Godrej_Interio

Godrej Interio

Godrej Interio

Indian furniture company

Godrej Interio is an Indian furniture company, headquartered in Mumbai, India. The company began manufacturing furniture in 1923 with the Godrej Storewel cupboard.[1] It is a furniture arm of Godrej & Boyce and a part of the diversified Godrej Group.[2] It is a brand in both the home and institutional sectors, with a market share of 15 percent.[3] Godrej Interio has more than 56 showrooms in 20 cities in India and 800 dealer outlets across India.[4] It has manufacturing facilities in Mumbai, Khalapur and Shirwal in Maharashtra and Haridwar and Bhagwanpur in Uttarakhand, with the central warehouse located at Mumbai, India.[5][6]

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History

The company started manufacturing furniture in 1923, with the Godrej Storewel cupboard.[1] In the year 2006, Godrej Interio was established as a business unit of Godrej & Boyce, part of Godrej Group.[7][8][9]

In October 2015, Godrej Interio launched U&US Home Design Studio to expand its customized branded furniture business.[10] U&Us is the first Indian brand to have its specialised retail store format. It offers solutions[buzzword] for designing and building home interiors.[11] In January 2020, the company entered the E-commerce space after launching an eCommerce website of Godrej Interio.[4]

See also

References

  1. [1]
    Shukla, Geetanjali (10 July 2011). "Safe and sound". Business Today.
  2. [2]
    U N, Sushma (14 November 2013). "Godrej Interio to invest Rs 150 crore on new manufacturing unit". The Times of India.
  3. [3]
    Singh Rawat, Virendra (15 June 2018). "Ikea foray: Godrej Interio lines up Rs 6 bn investment to expand capacity". Business Standard.
  4. [4]
    "Godrej Interio enters e-commerce space". Business Line. The Hindu. 28 January 2020.
  5. [5]
    "Godrej Interio eyes revenue growth of 25% to Rs 3000 crore in next fiscal". Business Standard. 10 January 2020.
  6. [6]
    Kumar, V. Rishi (20 February 2020). "Godrej Interio aims at ₹3,000-crore business in next fiscal". The Hindu Business Line. Retrieved 11 June 2022.
  7. [7]
    Ashthana, Shivangi (16 August 2019). "Create Closet of Memories with Godrej Almirahs". Entrepreneur.
  8. [8]
    "Godrej & Boyce furniture, interiors under a roof". The Economic Times. 8 September 2006.
  9. [9]
    "Godrej & Boyce announces launch of Godrej Interio". The Economic Times. 12 September 2006.
  10. [10]
    "Godrej Interio eyes customised branded furniture mkt with U&US launch". Business Standard. 16 October 2015.
  11. [11]
    "Godrej & Boyce bags trademark for U&Us retail format, a first in India". The Hindu. 13 August 2020.
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