Magic Academy

The Academy of Magical Sciences, popularly known as Magic Academy, was established in the year 1996, in Thiruvananthapuram, Kerala. The founder patron was Late Malayattoor Ramakrishnan and after it was late Jnanpith awardee O. N. V. Kurup. And now the torch of leadership is handled by acclaimed film director, Shri. Adoor Gopalakrishnan.

It was established under the Cultural and Charitable Institutions Act, to uplift and promote the art of magic and to spread the message against all kinds of irrational beliefs, superstitions, violence and other evil practices existing in our society.

National Voyages

Under the leadership of Magic Academy, Gopinath Muthukad has undertaken four national voyages from Kanyakumari to Kashmir which includes Vismay Bharata Yatra (2002), Gandhi Mantra (2005), Vismay Swaraj Yatra (2007) and Mission India (2010) and many state level voyages. All these Yatras have been undertaken with the motives to foster a sense of national integration, to spread the vital messages of Mahatma Gandhi, communal harmony, counter the violence and terrorism existing in our nation, and spread awareness against drug abuse and alcoholism

Magic Planet

Magic Planet situated at KINFRA Film and Video Park, Kazhakkoottam, Thiruvananthapuram was established with an objective to provide a permanent rehabilitation hub for street magicians who are at the verge of complete wipe out from the main phase our society due lack of platforms to display their rare skills. Moreover it was designed to impart wonders and immense possibilities of magical art to the common public which includes the domestic tourists and foreigners visiting the state. The venture was opened to public in 2014. Currently the institution is supporting more than 200 more artistes for the daily functioning and their day today needs.^{[citation needed]}

Mpower

In 2017, Magic Academy with the support of Kerala State Social Security Mission conducted ‘Anuyatra’ campaign to empower the differently abled children and bring them to the mainstream of the society. 23 selected children undergone magic training and formed a magic team named ‘MPower’. Inspired by the highly successful performance of the children, Magic Academy decided to establish a permanent performance platform for them -Mpower centre with the support of UNICEF and Kerala Social Security Mission. This centre trains and develops their talents, while ensuring life skills to make them more self-aware and confident. It is for the first time in the world, a permanent magical performance centre has been opened for the specially abled talents. Today, the centre gives training to specially abled children in a mode that they can become breadwinners for their family. Recently, the Mpower team stepped into INDIA BOOK OF RECORDS for their unique performance.

Different Art Centre

The success of Mpower paved the path in the formation of a Comprehensive Art Centre at Kazhakkuttom, Thiruvananthapuram for differently abled children to explore their artistic talents and promote the overall development of differently abled community. The centre aims to empower these children by recognizing and sharpening their raw talents through special and appropriate methods. The appreciation from the audience, reaching the centre, increases a sense of confidence and better self-awareness in all participants. The Centre was opened in 2019. Different Art Centre will act as a window of opportunity in identifying, training and refining the basic talents of differently abled children in various art forms.

UNICEF

Gopinath Muthukad has been conferred "Celebrity UNICEF Supporter" ^[7][8] status to join the efforts of the UN agency in improving condition and status of children in the state. Muthukad is the first Keralite and the first magician to receive the honour. He was selected for his credibility and ability to communicate critical messages on child rights to a large number of people, particularly mothers, caregivers and youth. He joins hands with UNICEF to provide all children with opportunities to survive, develop and reach their full potential to the benefit of the sustained growth and stability of countries and a global standard of human rights for all.

Election Commission of India

Muthukad has been designated as State Icon for Kerala by the Election Commission of India, for his activities on creating awareness and motivating the masses to participate in the electoral process. Through his magical shows, he was able to create awareness on the importance of democracy and the need to participate in the electoral processes. He was the first Keralite selected for this honour. He worked as volunteer in the North East State of India where people is reluctant to cooperate in the election process.