Hi-ReS!

Hi-ReS!

Hi-ReS!

English design and marketing firm

Hi-ReS! or Handsome information - Radical entertainment Systems! is a London-based design and digital marketing firm known for its elaborate commissioned websites.

Quick Facts Industry, Founded ...

Background

Hi-ReS! was founded in 1999 by German designers Alexandra Jugovic and Florian Schmitt. Their first major effort, soulbath.com attracted worldwide attention as an experimental website that questioned the use of banner ads throughout the web.[1][2][3] The company came to be known for its use of Flash technology to create immersive websites.[4]

The success of Soulbath subsequently brought the firm their first commercial project, when filmmaker Darren Aronofsky reached out to them about a website for his film Requiem for a Dream.[5][6] The site went on to critical acclaim, winning a Webby Award in 2001.[7] This led to a number of websites for films including Richard Kelly's Donnie Darko which went on to win a Webby Award,[8] and a distinction for Net Excellence by Prix Ars Electronica.[9] The site featured in the 2004 Communicate exhibition curated by Rick Poynor at the Barbican Centre in London.

In January 2008, Hi-ReS! was acquired by Syzygy Group, a subsidiary of British advertising company WPP.[10] The following June saw their first joint project with the international website for German liqueur brand Jägermeister.[11]

Hi-ReS! owns a number of awards to its name, including a BAFTA, Cyber Lion, Clio,[10] D&AD, and Webby Awards.[6][12]

Hi-ReS! is headquartered in London, England, with offices in New York City, Berlin and Hamburg.[13]

Notable clients

See also

References

  1. [1]
    Mirapaul, Matthew (12 June 2000). "Compressed Data; Banner Ads Are the Target of New Banner Ads". The New York Times. Retrieved 17 November 2013.
  2. [2]
    Robischon, Noah. "Soulbath". Entertainment Weekly. Retrieved 17 November 2013.
  3. [3]
    Brown, Janelle (17 March 2000). "Greyscale paradise". Salon. Retrieved 17 November 2013.
  4. [4]
    Kahney, Leander. "Flash Is a Gas, Gas, Gas". Wired. Retrieved 17 November 2013.
  5. [5]
    "Moving Beyond Online Billboards". The New York Times. 12 October 2000. Retrieved 17 November 2013.
  6. [6]
    "List of 50 of the top award winning web design agencies in the world". Design Intellect. Retrieved 17 November 2013.
  7. [7]
    "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-04-06.
  8. [8]
    "Webby Winner". Webby Awards. 2001.
  9. [9]
    Rhizome (2002-06-27). "Donnie Darko Rips It Up". Rhizome. Retrieved 2022-04-06.
  10. [10]
    "Syzygy Group acquires interactive agency Hi-ReS!". Brand Republic. Retrieved 17 November 2013.
  11. [11]
    "Syzygy and Hi-res present new Jagermeister site". Horizon.net. Retrieved 17 November 2013.
  12. [12]
    Fiell, Charlotte; Fiell, Peter (2003). Design Graphique Au 21e Siécle. Taschen. p. 280. ISBN 978-3-8228-1605-9.
  13. [13]
    "Services" (PDF). Syzygy. Retrieved 17 November 2013.[permanent dead link]
  14. [14]
    Ozler, Levent. "Hi-ReS!". Dexigner. Retrieved 17 November 2013.
  15. [15]
    "Deeply into 'Donnie Darko'; soap fans chat". Washington Times. 22 November 2001. Retrieved 17 November 2013.
  16. [16]
    "HI-RES! - magma books". HI-RES!. magmabooks.com. Archived from the original on 18 November 2013. Retrieved 17 November 2013.
  17. [17]
    "I Move U". Hi-ReS!. Archived from the original on 9 February 2014. Retrieved 17 November 2013.
  18. [18]
    Jones, Gareth. "Digital: Red Bull builds F1 news site". Marketing Magazine. Retrieved 17 November 2013.
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