Hill_Holliday

Hill Holliday

Hill Holliday

Marketing and communications agency

Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.[1][2] It is the 17th largest advertising agency in the U.S.[3] and is part of the world's third-largest advertising and marketing conglomerate, IPG.

Quick Facts Company type, Industry ...

Karen Kaplan is Chairman and CEO of the agency, having worked there since 1982 when she was hired as a receptionist.[4] She has been named one of the "100 Most Influential Women in Advertising" by Advertising Age.[5]

History

Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.[citation needed] It was acquired by IPG in 1998.[6]

Awards

The agency was named Media Magazine's full-service Agency of the Year for 2011 and 2012,[7] and is the only agency to win Adweek's Media Plan of the Year four years in a row.[8][failed verification]

Notable work

References

  1. [1]
    "Hill Holliday – Contact Page". Hhcc.com. 10 August 2018.
  2. [2]
    "Hill, Holliday Acquires Erwin-Penland Agency", The New York Times, January 14, 2004
  3. [3]
    "Hill Holliday – advertising agency / marketing – Boston, New York". Hhcc.com. 10 August 2018.
  4. [4]
    "Karen Kaplan: From Secretary to CEO". Bostoncommmon-magazine.com.
  5. [5]
    "Women in Advertising: The Rainmakers". Adage.com. 24 September 2012.
  6. [6]
    "Interpublic Acquires Hill, Holliday - Free Online Library". Archived from the original on 2014-02-01. Retrieved 2014-01-31.
  7. [7]
    Cummings, Carrie (December 28, 2012). "Full Service, Full Throttle: Full Service Agency of the Year—Hill Holliday". Commentary. Media Magazine. Retrieved 4 July 2019.
  8. [8]
    "The AdweekMedia Plan of the Year". Adweek. 14 June 2009. Retrieved 4 July 2019.
  9. [9]
    Rebekah Lowin (July 17, 2015). "Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads". Today.com.
  10. [10]
    "Reviewing TV commercials". EW.com.
  11. [11]
    "BOB GARFIELD'S AD REVIEW: 3 ADVERTISERS RAISE TECH ADS TO NEW LEVEL". Adage.com. December 15, 1997.
  12. [12]
    "Adeevee | Only selected creativity - Advanced Micro Devices Amd K6-2 Micro Processor: Flat Zone". Adeevee.com.


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