Hou_De_Kharcha
Hou De Kharcha
Internet meme
Hou de Kharcha (Marathi: होउ दे खर्च) is an internet meme in the Marathi language, originating in the state of Maharashtra, India. Its Facebook page and Google app appeared in 2013.[1] The literal translation of Hou de kharcha is "let there be expenditure", analogous to the American English phrase "make it rain".[2] The meme usually consists of an image of a person appearing triumphant, with a caption congratulating them on achieving petty materialistic milestones such as "Buying Shoes", "Light Diwali Crackers With", or "Buying an Enfield Bullet by Way of a Loan".[2][3] The meme arose in mockery of the practice of Indian politicians erecting large numbers of hoardings (billboards) in order to announce minor or routine events.