Insurge_Pictures

Insurge Pictures

Insurge Pictures

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Insurge Pictures was an American production company that was the specialty label belonging to the American film studio Paramount Pictures. It focused on Micro-Budget films.

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Beginnings

In March 2010, it was announced that Paramount Pictures would launch a new division named Insurge Pictures, which would produce micro-budget films based on Paramount's success with the micro-budget Paranormal Activity. The first film produced by Paramount Insurge was Never Say Never (2011), a documentary film featuring Justin Bieber. Prior to the release of the film, Insurge released "Grease: The Sing-A-Long," which had a limited release.[1]

In 2011, it was announced that Insurge wrapped an at the time untitled project about a destination wedding. The film, which was released on May 22, 2015 was eventually titled Drunk Wedding and was shelved for years prior to the release.[2][3] In January 2011, it was announced Insurge was releasing The Devil Inside.[4]

In 2012, Insurge released The Loved Ones, and Katy Perry: Part of Me. Insurge also produced a mockumentary reality series, Burning Love, which was re-adapted in 2013 into a regular series for E!.[5] In 2015, it was announced that Insurge would be releasing Area 51 and Drunk Wedding on May 15, and May 22, 2015 in a limited release exclusively at Drafthouse Theaters and through video on demand providers. Both projects were shelved prior to their releases.[3]

In May 2015, President Amy Powell was stripped of responsibility for the division, with Insurge being transferred as a label within Paramount and its staff absorbed into its feature film team, reporting to recently appointed Paramount Motion Pictures Group President Marc Evans.[6]

Films

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References

  1. Pamela McClintock. "Paramount's Insurge refines its gameplan". Variety.
  2. The Devil Inside- Official Trailer. YouTube. 28 October 2011.
  3. Sneider, Jeff (March 23, 2015). "Paramount to Absorb Insurge Label; Amy Powell Stripped Of Film Duties". The Wrap. Retrieved June 4, 2015.



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