Jan G. Swartz is an American businesswoman. She is the Group President of Holland America Group, responsible for Princess Cruises, Holland America Line, Seabourn and P&O Australia, as well as Holland America Princess Alaska Tours and inter-group operations.

Swartz earned her Bachelor of Arts from the University of Virginia and her MBA from Harvard Business School.^[1] Growing up in Texas, she was a Girl Guide.^[2]

After graduating from Harvard Business School, Swartz and her husband moved to Los Angeles were she accepted a position with Bain and Company Incorporated.^[3] In 1997, she joined Princess Cruises as an outside management consultant.^[4] From there, she joined MXG Media in 1999 as Chief Executive Officer, where she oversaw online, catalog, magazine and television ventures.^[5] In 2001, Swartz was appointed the Princess Cruises's vice president of strategy and business development.^[4]

From 2008 until 2013, Swartz served as the Executive Vice President of Princess Cruises' Sales, Marketing and Customer Service.^[5] In her last year as Executive Vice President, Swartz was appointed President of Princess Cruises.^[6] Two years after her promotion, she was named the Girl Scouts of Greater Los Angeles Woman of Distinction.^[2]

In 2016, Swartz was promoted to group president of Princess Cruises and Carnival Australia.^[7] Two years later, Swartz was appointed to MGM Resorts International Board of Directors.^[5] In December 2020, she was appointed group president of Holland America Group, responsible for Princess Cruises, Holland America Line, Seabourn and P&O Australia, as well as Holland America Princess Alaska Tours and inter-group operations.^[8]

Swartz is married to television executive Rob Swartz and together they have two daughters.^[3]