Jayen_Mehta

Jayen Mehta

Jayen Mehta

Indian business executive

Jayen Mehta is an Indian business executive. He serves as the managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the largest food product marketing organization in India and a state government-owned cooperative society, known for its brand Amul.[1][2] Prior to this, Mehta held the position of Chief Operating Officer of Amul.[3]

Quick Facts Preceded by, Chief Operating Officer of GCMMF ...

Businessworld magazine named him in the list of Influential Marketing Leaders of India 2021[4] and was also included in the 'Powerful Influencer 2020' list by India TV.[5]

Early life and education

Mehta completed his Bachelor of Business Administration in Marketing from BJ Vanijya Mahavidyalaya in Gujarat in 1989. He is a gold medalist from Sardar Patel University. He did his post-graduation at the Institute of Rural Management Anand (IRMA) in Gujarat.[6]

Career

He has been associated with Amul since 1991, where he held various positions such as brand manager, group product manager, and general manager.[7]

Mehta also served as the in-charge Managing Director of Amul Dairy in Anand, Gujarat for a brief period from April 2018 to September 2018. Mehta served as the Chief General Manager of GCMMF.[7]

In February 2022, he was appointed as the Chief Operating Officer of GCMMF.[3] He also serves as the GCMMF nominee on the boards of Mehsana, Sabarkantha, Banaskantha, Panchmahal, and Valsad milk unions.[3] He was made the managing director of Amul in January 2023, succeeding RS Sodhi.[7]

Mehta is a member of the Standing Committee on Marketing for the International Dairy Federation (IDF).[8]

Awards and recognition

In 2021, he was named among India's Most Influential Marketing Leaders by BW Businessworld magazine.[4] He was also honored with the Marketer of the Year - FMCG Food award by the India Chapter of the International Advertising Association (IAA).[9]

In 2021, Jayen Mehta was awarded the Best CMO Award by Pitch and Exchange4Media.[10] He was also included in the CMO Super 30 Honor Roll by the Internet and Mobile Association of India (IAMAI) in 2020.[11] He has been listed in India TV's “Powerful Influencer 2020” list.[5] In 2018, he received the Marketing Man of the Year Award from the Ahmedabad Management Association.[5]

See also

References

  1. [1]
    Pinto, Viveat Susan (April 12, 2023). "Under Jayen Mehta, Amul eyes next billion dollars from nutritional products". The Financial Express (India).
  2. [2]
    "Who is Jayenbhai Mehta - man who replaced Amul MD RS Sodhi?". Times Now. January 10, 2023.
  3. [3]
    Rupera, Prashant (February 8, 2022). "Jayen Mehta promoted as GCMMF's COO". The Times of India.
  4. [4]
    "The Debut Edition of 'BW Top 50 Marketers 2021' Underlines the Rise Of Women Marketing Leaders". Business World. February 22, 2021.
  5. [5]
    "Powerful Influencer 2020". Adgully. India TV. 2020. p. 167.
  6. [6]
    "Jayen Mehta: 5 things to know about Amul's new MD". Moneycontrol. January 10, 2023.
  7. [7]
    "Meet Jayen Mehta, man who succeeded RS Sodhi as Amul MD, know his educational qualification, hobbies and more". DNA India. January 10, 2023.
  8. [8]
    "Jayen Mehta Comes On Board IDF Marketing Committee". Amul. May 25, 2022.
  9. [9]
    "IAA Leadership Awards 2021". Campaign India. September 25, 2021.
  10. [10]
    "Pitch CMO Awards 2021: Game changers of marketing awarded for creative, collaborative work". Exchange4media. March 24, 2021.
  11. [11]
    "IAMAI felicitates India's top 30 credible and innovative marketing leaders". Media Brief. December 18, 2020.
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