Joanna Jensen (born 14 May 1970) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm.^[1][2]

Jensen received her education from Canford School. After leaving Canford School in 1988, she worked as a real estate agent and then moved to Hong Kong to pursue a career in investment banking and became a head of account management at WI Carr.^[3][4]

Jensen then worked as a horse breeder at her farm near Andover, Hampshire, where she learned about natural remedies to make skin treatments for her horses.^[5]

In 2010, Jensen founded Childs Farm, a natural skincare brand, which she started after treating her daughter's eczema with a self-made sensitive skin solution. The Childs Farm brand was introduced in UK retail in 2014, and in 2018, she also established her brand in Australia.^[6] In 2022, Childs Farm was awarded B-Corp status, and in the same year, she sold 91.5% of her business to PZ Cussons PLC for £40 million.^[7][8]

Jensen has two daughters, Emilia and Isabella, and lives in Hampshire.^[9]

Jensen has been engaged in various donations, such as providing £750,000 worth of hand cream to NHS nurses for skin problems during the COVID-19 pandemic, which occurs due to constant handwashing, and offering gifts to children who are admitted in hospitals around Christmas.^[10]