John_Gourville

John Gourville

John Gourville

American economist

John T. Gourville is an American economist currently the Albert J. Weatherhead, Jr. Professor of Business Administration at Harvard Business School.[1][2]

References

  1. [1]
    "John T. Gourville". hbs.edu. Retrieved April 29, 2017.
  2. [2]
    "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption". Harvard Business Review. hbr.org. June 2006. Retrieved April 29, 2017.


Stub icon

This biography of an American economist is a stub. You can help Wikipedia by expanding it.
Share this article:

This article uses material from the Wikipedia article John_Gourville, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.