Jump_Associates

Jump Associates

Jump Associates is strategy and innovation consulting firm based in San Mateo, CA. The company was founded in 1998 by CEO Dev Patnaik,[1] Udaya Patnaik, Neal Moore, and Robert Becker. Its business was launched with a project for the office furniture company Steelcase, and its clientele has since scaled to include various Fortune 500 clients.[2]

Quick Facts Company type, Industry ...

Approach and methods

Jump Associates takes what it has termed a “hybrid thinking” approach to business strategy, combining elements of management consulting, product design, and “the art of innovation.”[3]

Jump believes that this interdisciplinary approach to strategy and advisory allows them to take a broader and more nuanced view of the business landscape and find innovation opportunities that might otherwise be missed.[4] The firm uses a variety of methods including improv theatre-inspired brainstorming, strategic foresight sessions,[5] ethnographic interviews, and immersion experiences.[6]

Services and offerings

Jump helps clients identify new markets, develop new sources of revenue, and become more purpose-driven.[7] Organizations may hire Jump to “think on [their] behalf,” or to teach them how to generate better ideas through executive training sessions.[6]


References

  1. "Dev Patnaik". Conscious Capitalism. Retrieved 2024-02-23.
  2. Spors, Kelly K. "Top Small Workplaces 2008 - WSJ". WSJ. Retrieved 2024-02-23.
  3. Lara, Diana M. (2023-10-24). "Next Innovation Scholars immerse themselves in Silicon Valley culture". UC News. Retrieved 2024-02-23.
  4. Segal, David, "In Pursuit Of The Perfect Brainstorm", New York Times, Dec. 19, 2010.
  5. Patnaik, Dev (August 25, 2009). "Forget Design Thinking and Try Hybrid Thinking". Fast Company.

Share this article:

This article uses material from the Wikipedia article Jump_Associates, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.