Maria Kristina Cassandra "KC" Cuneta Concepcion (Tagalog pronunciation: [kuˈnɛtɐ kɔnˈsɛpʃon]; born April 7, 1985) is a Filipino actress, singer, dancer, TV host, entrepreneur, socialite, and humanitarian. She has had lead roles in Philippine films For The First Time (2008) and When I Met U (2009), and television series such as Lovers in Paris (2009), Huwag Ka Lang Mawawala (2013) and Ikaw Lamang (2014).

She is often dubbed as the "Mega Daughter", in reference to her mother Sharon Cuneta's honorific as the "Megastar". She is also the first National Ambassador Against Hunger of the United Nations' World Food Programme.^[1] She is also the new ambassador^[2] of World Wide Fund for Nature (WWF) Philippines. In addition, she also sang in the 2011 SEA Games opening production along with the Agnez Mo and Jaclyn Victor held in Indonesia.^[3]

Maria Kristina Cassandra Cuneta Concepcion is the daughter of singer-actress Sharon Cuneta and actor Gabby Concepcion, and the adopted daughter of former senator Francis Pangilinan following her mother's marriage to him. She reconnected with her father after thirteen years since her parents' annulment and his immigration to the United States in 1995.^[4]

She graduated grade school at Saint Pedro Poveda College in Mandaluyong. In 2003, she graduated from the International School Manila, and in 2007, graduated with a bachelor's degree in International Corporate Communications with a minor in Theatre Arts from the American University of Paris.^[5]

Concepcion made several guest appearances in her mother's concerts and television shows. In 2003, she became a product endorser both on television and in print ads. She started her career with global franchise MTV as an MTV Asia VJ.

As World Food Programme's Philippine ambassador, she shared the stage with Bill Clinton in 2008 to present the former US leader's foundation its commitment to feed more people in impoverish countries.^[6]

In 2009, she starred in the Philippine remake of her first primetime drama series, Lovers in Paris as a Kapamilya. In 2010, she returned to do a film with Star Cinema with her first movie with her father, Gabby Concepcion, for Father's Day, I'll Be There, directed by Maryo J. de los Reyes. In her 2010 studio album titled KC, she sang "Girl Most Likely To" by Skye Sweetnam from the soundtrack of Mattel's 2006 film The Barbie Diaries. In the same year, she joined Star Magic but after a year, she left and joined Viva Artist Agency, a talent management of Viva Entertainment.

On the April 11, 2010 episode of The Buzz, it was announced that Concepción had been chosen to be the replacement co-host after Ruffa Gutierrez's departure.^[7] She was also featured on the cover of Cosmopolitan Mexico. In 2011, she made another film with Star Cinema, a romantic, drama film Forever and a Day.

In 2012, she hosted the first and only season of The X Factor Philippines. She was also featured in USA's Complex Magazine as one of The 25 Sexiest International Actresses.^[8]

In 2013, she starred in her first lead antagonist role in Huwag Ka Lang Mawawala. In 2014, she starred a lead role as Natalia in the second season of the period drama series Ikaw Lamang. In 2015, she returned and starred a lead role as Anna in Christmas Special Series of ABS-CBN, Give Love on Christmas, and was named one of GQ India's Hottest Actresses Around the World^[9]. In 2016, she returned as the host in Binibining Pilipinas 2016 along with co-host and actor Xian Lim. She was also the host of Binibining Pilipinas 2011 five years ago with co-host and actor Derek Ramsay. She took a step back from showbiz for a while to focus as being the UN Ambassador of World Food Programme for Hunger and made an online shop website KC's Closet and reached 1,000,000 pesos and being donated in Public School in Maguindanao.

In 2019, Concepcion was the first Filipina celebrity to represent global brand Shiseido as an ambassador and endorser.^[10]

She is set to make a showbiz comeback after signing an exclusive management contract with Cornerstone Entertainment.