Press conference

The launch press conference took place on 22 August at Wembley Arena in London.^[17] Paul brought out a cake for Danis' 30th birthday, which depicted him knocked out while Danis made comments to Paul's fiancée Nina Agdal.^[18] Fury's father, John Fury, destroyed the set by launching the tables into the crowd and nearly causing a riot.^[19] After the press conference, Paul and American streamer JiDion got into an argument.^[20]

The final press conference took place on 12 October in Manchester. Paul brought out Chris Hansen and jokingly mocked that he was "going to catch a predator."^[21] Paul and Danis then got into a brawl which resulted in Danis throwing a microphone at Paul's face which led him to be escorted out.^[22] Danis and Mike Perry, the backup fighter that was brought to Manchester in case Danis were to withdraw, had a face off.^[23]

Weigh in

The weigh in took place 13 October at the Manchester Central Convention Complex in Manchester.^[24] Prior to the ceremonial weigh in, Danis accused Paul of missing his contractual weight by weigh in an hour late.^[25] The Professional Boxing Association (PBA), whom are the commission, confirmed on Twitter that Paul did not weigh in an hour late as the weigh in window started at 10:00am BST finishing 1:00pm BST.^{[‡ 1]}

Paul weighed in at 194.4 Ibs while Danis wighed in at 195 Ibs, reaching the maximum limit in their catchweight agreement. KSI weighed in at 181.3 and Fury weighed in at 182.6 Ibs.^[26]

Undercard

On the undercard, American YouTuber Deen the Great and Iraqi Golden Gloves champion Walid Sharks rematched for the MFB lightweight title after Great defeated Sharks via 3rd round technical knockout on X Series 003.^[27] English YouTuber King Kenny and American mixed martial artist Anthony Taylor faced each other for the vacant MFB light heavyweight title.^[28] Filipino TikToker Salt Papi and American YouTuber Slim Albaher faced each other for the inaugural MFB middleweight title.^[29]

Also on the undercard, Brazilian comedian Whindersson Nunes and American YouTuber My Mate Nate faced each other.^[30] A tag team bout took place between "Wassabi Lmao," which features American and Singaporean YouTubers Alex Wassabi and NichLmao, against "Los Pineda Coladas," which features American YouTuber BDave and Mexican professional boxer Luis Alcaraz Pineda for the inaugural MFB middleweight tag team titles.^[31]

On the preliminary card, American reality television star Chase DeMoor and English graphic designer Tempo Arts faced each other for the inaugural MFB heavyweight title. English OnlyFans models Astrid Wett and Alexia Grace faced each other for the MFB women's lightweight title. English singer S-X and English rapper DTG faced each other.^[32] English rapper Swarmz and English TikToker Ed Matthews faced each other.^[33]

Paul vs Danis

Paul walks out first to "Many Men (Wish Death)" by 50 Cent alongside his brother Jake Paul. Danis then walks out to "Freed from Desire" by Gala. After both men were in the ring, The Star-Spangled Banner was sung, with the majority of the crowd booing.^[34]

The 1st round starts and Paul enters in an orthodox stance while Danis enters in a southpaw stance. Danis immediately has his guard up while Paul starts jabbing. In the 2nd round, Danis has his guard up once again, while Paul continually hits Danis with jabs. Paul also lands a right hand that sends Danis to the ropes. Paul continually swings while Danis has his guard up. In the 3rd round, Danis has yet to throw any significant shots while Paul continues to do so. Danis then rolls onto his back, inviting Paul into his guard. This resulted in the crowd booing while the referee makes Danis stand up. In the 4th round, Paul is waiting for Danis to throw so he can counter. The crowd began to boo once again after the pair were talking to each other. In the 5th round, Paul begins to showboat while Danis allows it to happen.^[34] In the final round, Danis clinches Paul and attempts a guillotine choke which results in Paul slip out and throws a punch at Danis' head. Danis begins to chase Paul in the ring before security enter and a brawl takes place in the ring with Jake Paul involved.^[35]

Winning the fight on all the cards up to that point, Paul won the bout via disqualification as Danis attempted a guillotine choke on Paul. Paul then called out Rey Mysterio for the WWE United States Championship, setting up a match at WWE Crown Jewel.^[36]

On 16 October, Danis announced on his Twitter account that he would be appealing the result to the PBA claiming Paul committed "multiple offenses".^[37] On 21 October, the PBA announced that Danis has formally submitted an appeal over the disqualification loss to Paul. The result was not changed.^[38]

KSI vs Fury

Fury made his ring walk to "Thriller" by Michael Jackson. KSI then walked out to his 2015 single "Lamborghini" while riding in a Lamborghini Gallardo.^[39] English rapper Giggs then appeared and performed "Talkin the Hardest."^[3] After both men were in the ring, God Save the King was sung.^[39]

The 1st round starts and both KSI and Fury come out in an orthodox stance. KSI bounces up and down, mimicking the style of Michael 'Venom' Page, and both fighters starts to clinch. KSI then hit Fury with a clean overhand right, which made Fury stumble back. In the 2nd round, Fury was deducted a point for continually hitting KSI on the back of his head. In the 3rd round, the referee spoke to KSI and Fury reminding them of the rules. In the 4th round, Fury lands a jab right at the start. The 5th round featured more clinching while Fury began to slow down. In the final round, KSI and Fury indicated more clinching. KSI landed a right hook as Fury attempted to duck.^[39]

Fury won the bout via majority decision, scoring 57–56, 57–56, 57–57.^[3] After the bout, Irish mixed martial artist Conor McGregor expressed his interest in having a bout with KSI on Twitter.^[40]

Weight

On 30 June 2023, KSI uploaded a video onto his YouTube channel stating that Tommy Fury is demanding the fight takes place at 185 Ibs despite both parties verbally agreeing to 180 Ibs with no rehydration clause and gave Fury a deadline to sign the contract by 3 July at 6:00pm BST.^{[‡ 2][48]} On 1 July, Fury responded with an Instagram story stating that the fight will only take place at 185 Ibs and if KSI doesn't agree, he will rematch Jake Paul in October.^[49] KSI then responded on Twitter accepting to fight at 185 Ibs however requested that they weigh in on the morning of the fight.^{[‡ 3]} On 3 July, Kalle and Nisse Sauerland, promoters of Misfits Boxing, had confirmed that both parties had agreed on the weight.^[50] On 30 July, Misfits Boxing co-owner Mams Taylor confirmed in a Twitter Space that both parties had agreed to 183 Ibs.^{[‡ 4]}

Sanctioning

The British Boxing Board of Control (BBBoC) did not sanction the event, instead the Professional Boxing Association, who sanctioned all of KSI's previous bouts on Misfits Boxing, was the government body, thus resulting in the event originally being documented as an exhibition with professional ruling.^[51] However, on 27 September, KSI vs Fury was listed on BoxRec as a professional bout with the rest of the undercard listed as a "MF–professional" bout.^[52]

Broadcasting

The event was broadcast on pay-per-view on DAZN at £19.99 in the UK and at $54.99 in the US, while in France the event was broadcast on YouTube PPV for €14.99.^[53] In the UK and Ireland, the event was also broadcast in cinemas, after it was announced that Unique X had partnered up with DAZN on 6 October.^[54] On 12 October, it was announced that the event would also broadcast in the US on ESPN+.^[55]