Kenichiro Yoshida (born 20 October 1959) is a Japanese businessman who has been the chief executive officer of Sony^[1] since April 2018,^[2] succeeding Kazuo Hirai, prior to which Yoshida was the company's chief financial officer. Yoshida joined Sony in 1987, and worked across the company's subsidiaries in the US and Japan.^[1]

In the year 2000, he worked for Sony subsidiary So-net, which he took public in 2005. He rejoined Sony in 2013 as deputy chief financial officer and was promoted to chief financial officer the following year.^[1] In his role as CFO, he was credited with pushing the company through an extensive restructuring which turned around Sony's losses from consumer electronics.^[3][1][4][5]