Lee_Clow

Lee Clow

Lee Clow

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Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer.[1] Advertising Age referred to him as "advertising's art director guru".[2]

Early life

Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.

Career

Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan.[3] The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.

He is also known for his work on the PlayStation,[4] Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods. He is a member of numerous advertising and creative halls of fame.

Personal life

He was a personal friend of Steve Jobs for 30 years.[5]

References

  1. [1]
    "Duncan Milner Ascends at TBWA/Media Arts Lab". Retrieved 2018-10-02.
  2. [2]
    "Lee Clow". Retrieved 2018-10-02.
  3. [3]
    "Salon.com Technology | the once and future Steve Jobs". Archived from the original on 2007-03-17. Retrieved 2007-05-04.
  4. [4]
    "Sony TV: Turn On, Tune In, Buy Hardware". Next Generation. No. 14. Imagine Media. February 1996. pp. 72–73.
  5. [5]
    "Visionary behind Apple's '1984' advertisement steps down". AppleInsider. October 30, 2009.


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