Maajja

Maajja

Maajja

Record label

Maajja (stylised in all lowercase) is an independent record label and distribution company based out of Toronto and Chennai. Unlike traditional record labels, the label does not own their artists’ master recordings.[1]

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History

2021―present: Formation

Maajja was founded by Canadian tech entrepreneurs, Noel Kirthiraj, Sen Sachi, Prasana Balachandran as a "technology-enabled label alternative" created with artists in mind.[2]

Maajja was announced to the public on 26 January 2021 in a video, presented by A.R. Rahman, on the maajja YouTube channel.[3]

Mission

What ends up happening is you will have all these great musicians leave the industry as they may not be able to sustain themselves financially. Many end up doing some other job to pay the bills, which takes the focus away from creation. As maajja, if we’re able to solve even a fraction of that and help artists sustain themselves, we would have made an impact in the lives of millions,

Noel Kirthiraj[1]

Maajja aims to establish sustainable careers for their artists, hence the label not owning master recordings and all copyrights remaining with the artists when they release music via the label.[1]

Artists

Discography

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