Formation

Brainchild of Madison CEO Dominic Langan, Madison Genesis was born in early 2012. Langan enlisted the advice of consultant Anthony McCrossan to help set up the team. Roger Hammond was chosen as team manager when McCrossan and Madison marketing director Kellie Parsons met. They exchanged folded pieces of paper – both containing the name of their preferred choice for the role – both reading Hammond.^[6]

Team progression

Hammond was hired and ten riders were signed to compete in the 2013 season. In year one the team would finish second at the Tour Series, with wins for Ian Bibby at the London Nocturne and Dean Downing at the Beaumont Trophy. Ahead of 2014, Hammond expressed how changes in personnel would improve the squad.

“What we have tried to do is introduce more riders, add more versatility in the team with more strength in-depth so that we can rotate the core of the team within the rotation of the team. So now we can have two rotations; the core of the team and the whole of the team. Hopefully, with that we can then balance motivation, form and racing at the right time".^[7]

Another second place at the Tour Series in 2014 was supplemented with a stage win at the An Post Ras for Liam Holohan, while Alex Peters won the under-23 general classification at the same race.

In 2015 Madison Genesis enjoyed its strongest season, which culminated in winning the Pearl Izumi Tour Series – along with Erick Rowsell taking eighth in the Tour de Yorkshire. Hammond's analysis revealed a team on the up.

"If we look at the goals we really went for – the Tour de Normandie, Tour de Yorkshire and Tour Series – then we can be really pleased. To be just three seconds off the overall win in Normandie was a really good start for us. "We then managed to be pretty competitive at the Tour de Yorkshire, and to get a top ten on GC in its first year was a really impressive result for us. "Even with bad luck in the final week of the Tour Series we’ve managed to hold on. We could have done without the bad luck but I’m really pleased to have won.”^[8]

Madison Genesis finished 2015 wearing the King of the Mountains jersey for three stages of the Tour of Britain, which produced a memorable battle until the final climb, where Hammond sent the entire squad to the front of the peloton, to chase the breakaway and try to regain the jersey.^[9]

In 2016, it was announced that Hammond would become a sports director at World Tour team Dimension Data - but would continue to act as a consultant to Madison Genesis. Mark Cavendish's CVNDSH Scholarship would support Madison Genesis riders with training and tactical advice.^[10]

Ex-team rider Mike Northey would transition to become Madison Genesis team manager in May 2016,^[11] after being forced to retire following the diagnosis of a heart virus earlier that year.^[12]

On the road, the team remained at the forefront of the British domestic scene, with Tom Stewart recording wins at the Lincoln GP, Velothon Wales and GP of Wales. Gruffudd Lewis wore the Best British Rider jersey at the Tour de Yorkshire while also scoring 2nd at the Cicle Classic 1.2, Tobyn Horton scored a top-ten position at RideLondon, while Erick Rowsell survived in the breakaway to finish third on stage five of the Tour of Britain.

In 2017 the team signed four new riders - Alex Paton, Johnny McEvoy, Rich Handley and Connor Swift - with Tristan Robbins, Felix English and Tom Stewart departing.

Connor Swift scored all three of the team's victories, with two coming at the Tour Series and one at the Leicester Castle Classic.

After the 2017 Tour of Britain, Mike Northey stepped down from his role as team manager to return home to his family in New Zealand.

In October 2017, Colin Sturgess was named as the team's new manager^[13] and five new signings were announced. George Atkins, Mike Cuming, Isaac Mundy, George Pym and Neil van der Ploeg all joined the 12-rider squad.

Success followed with Johnny McEvoy winning the Spring Cup series and Connor Swift becoming British national road race champion and winning the Wales Open Crit.

In October 2018, it was announced that Sturgess would depart the team, and Roger Hammond would return as manager.^[14]

Five new riders were announced for 2019 - Ian Bibby, Joe Laverick, Tom Moses, Jon Mould and Joey Walker.^[15]

In 2019 the team enjoyed success with Connor Swift and Joey Walker taking individual Tour Series victories, Ian Bibby winning the Lancaster GP and Matt Holmes winning the Manx International, finishing sixth at the Tour de Yorkshire and the best placed British rider at the Tour of Britain, with 15th overall.

The team announced it would cease racing at the end of the 2019 season.^[5]

2018

More information Rider, Date of birth ...

Rider Date of birth  George Atkins (GBR) (1991-08-18) 18 August 1991 (age 32)  Mike Cuming (GBR) (1990-12-18) 18 December 1990 (age 33)  Taylor Gunman (NZL) (1991-03-14) 14 March 1991 (age 33)  Richard Handley (GBR) (1990-09-01) 1 September 1990 (age 33)  Matt Holmes (GBR) (1993-12-08) 8 December 1993 (age 30)  Tobyn Horton (GBR) (1986-10-07) 7 October 1986 (age 37)

Rider Date of birth  Jonathan McEvoy (GBR) (1989-08-02) 2 August 1989 (age 34)  Isaac Mundy (GBR) (1990-07-29) 29 July 1990 (age 33)  Neil van der Ploeg (AUS) (1987-09-23) 23 September 1987 (age 36)  George Pym (GBR) (1994-05-30) 30 May 1994 (age 29)  Erick Rowsell (GBR) (1990-07-20) 20 July 1990 (age 33)  Connor Swift (GBR) (1995-10-30) 30 October 1995 (age 28)

Close

2017

More information Rider, Date of birth ...

Rider Date of birth  Alexandre Blain (FRA) (1981-03-07) 7 March 1981 (age 43)  Matt Cronshaw (GBR) (1988-12-30) 30 December 1988 (age 35)  Joe Evans (GBR) (1996-12-02) 2 December 1996 (age 27)  Taylor Gunman (NZL) (1991-03-14) 14 March 1991 (age 33)  Richard Handley (GBR) (1990-09-01) 1 September 1990 (age 33)  Matt Holmes (GBR) (1993-12-08) 8 December 1993 (age 30)

Rider Date of birth  Tobyn Horton (GBR) (1986-10-07) 7 October 1986 (age 37)  Gruffudd Lewis (GBR) (1987-11-10) 10 November 1987 (age 36)  Jonathan McEvoy (GBR) (1989-08-02) 2 August 1989 (age 34)  Alex Paton (GBR) (1990-05-10) 10 May 1990 (age 33)  Erick Rowsell (GBR) (1990-07-20) 20 July 1990 (age 33)  Connor Swift (GBR) (1995-10-30) 30 October 1995 (age 28)

Close

2016

More information Rider, Date of birth ...

Rider Date of birth  Matt Cronshaw (GBR) (1988-12-30) 30 December 1988 (age 35)  Joe Evans (GBR) (1996-12-02) 2 December 1996 (age 27)  Matt Holmes (GBR) (1993-12-08) 8 December 1993 (age 30)  Felix English (IRE) (1992-10-11) 11 October 1992 (age 31)  Tobyn Horton (GBR) (1986-10-07) 7 October 1986 (age 37)  Gruffudd Lewis (GBR) (1987-11-10) 10 November 1987 (age 36)

Rider Date of birth  Alexandre Blain (FRA) (1981-03-07) 7 March 1981 (age 43)  Mike Northey (NZL) (1987-03-24) 24 March 1987 (age 37)  Taylor Gunman (NZL) (1991-03-14) 14 March 1991 (age 33)  Tom Stewart (GBR) (1990-01-09) 9 January 1990 (age 34)  Tristan Robbins (GBR) (1996-03-26) 26 March 1996 (age 28)  Erick Rowsell (GBR) (1990-07-20) 20 July 1990 (age 33)

Close

2015

More information Rider, Date of birth ...

Rider Date of birth  Matt Cronshaw (GBR) (1988-12-30) 30 December 1988 (age 35)  Joe Evans (GBR) (1996-12-02) 2 December 1996 (age 27)  Matt Holmes (GBR) (1993-12-08) 8 December 1993 (age 30)  Martyn Irvine (IRE) (1985-06-06) 6 June 1985 (age 38)  Tobyn Horton (GBR) (1986-10-07) 7 October 1986 (age 37)  Liam Holohan (GBR) (1988-02-22) 22 February 1988 (age 36)  Dominic Jelfs (GBR) (1990-03-31) 31 March 1990 (age 34)

Rider Date of birth  Mike Northey (NZL) (1987-03-24) 24 March 1987 (age 37)  James McLaughlin (GBR) (1990-10-02) 2 October 1990 (age 33)  Tom Scully (NZL) (1990-01-14) 14 January 1990 (age 34)  Mark McNally (GBR) (1989-07-20) 20 July 1989 (age 34)  Tom Stewart (GBR) (1990-01-09) 9 January 1990 (age 34)  Tristan Robbins (GBR) (1996-03-26) 26 March 1996 (age 28)  Erick Rowsell (GBR) (1990-07-20) 20 July 1990 (age 33)

Close

2014

More information Rider, Date of birth ...

Rider Date of birth  Ian Bibby (GBR) (1986-12-22) 22 December 1986 (age 37)  Scott Davies (GBR) (1995-08-05) 5 August 1995 (age 28)  Pete Hawkins (IRE) (1985-12-16) 16 December 1985 (age 38)  Matt Holmes (GBR) (1993-12-08) 8 December 1993 (age 30)  Liam Holohan (GBR) (1988-02-22) 22 February 1988 (age 36)  Tobyn Horton (GBR) (1986-10-07) 7 October 1986 (age 37)  Dominic Jelfs (GBR) (1990-03-31) 31 March 1990 (age 34)

Rider Date of birth  Mike Northey (GBR) (1987-03-24) 24 March 1987 (age 37)  Alex Peters (GBR) (1994-03-31) 31 March 1994 (age 30)  Tom Scully (NZL) (1990-01-14) 14 January 1990 (age 34)  Chris Snook (GBR) (1986-12-22) 22 December 1986 (age 37)  Tom Stewart (GBR) (1990-01-09) 9 January 1990 (age 34)  Andy Tennant (GBR) (1987-03-09) 9 March 1987 (age 37)

Close

2013

More information Rider, Date of birth ...

Rider Date of birth  Sebastian Baylis (GBR) (1994-02-19) 19 February 1994 (age 30)  Ian Bibby (GBR) (1986-12-22) 22 December 1986 (age 37)  Dean Downing (GBR) (1975-01-24) 24 January 1975 (age 49)  Liam Holohan (GBR) (1988-02-22) 22 February 1988 (age 36)  Dominic Jelfs (GBR) (1990-03-31) 31 March 1990 (age 34)

Rider Date of birth  Alex Peters (GBR) (1994-03-31) 31 March 1994 (age 30)  Jack Pullar (GBR) (1989-11-15) 15 November 1989 (age 34)  Chris Snook (GBR) (1986-12-22) 22 December 1986 (age 37)  Andy Tennant (GBR) (1987-03-09) 9 March 1987 (age 37)  Brennan Townshend (GBR) (1993-07-08) 8 July 1993 (age 30)

Close