Marcia Nasatir (May 8, 1926 – August 3, 2021) was an American film producer and studio executive. She was the first female vice-president of a major movie studio, when she became a vice-president at United Artists in 1974.

Marcia Birenberg was born in Brooklyn and raised in San Antonio, Texas,^[1] the daughter of Jack Birenberg and Sophie Weprinsky Birenberg. Her parents were both Russian Jewish immigrants; her father was in the garment trade.^[2] Birenberg graduated from Thomas Jefferson High School in 1943.^[3][4] She attended Northwestern University and the University of Texas at Austin, but did not earn a degree at either school. Her sister Rose Spector was a judge, and the first woman elected to the Texas Supreme Court.^[5]

Nasatir was a divorced mother of two young sons in 1955, when she took a secretarial job with Grey Advertising in New York. "I didn’t need to watch Mad Men — I lived it", she later quipped.^[3] She worked as an editor at Dell Publishing and Bantam Books, and as a literary agent with the Ziegler Diskant Agency,^[6] where she represented screenwriters including Robert Towne and William Goldman.^[7]

Nasatir became a story editor at United Artists (UA) in 1974,^[8] with the title of vice-president of West Coast Development.^[9] Nasatir was the first female vice-president of a major film studio.^[10][11] Among the films she developed at UA were Rocky (1976),^[12] Carrie (1976),^[13] and F.I.S.T. (1978).^[14] In 1978, when Mike Medavoy, Arthur Krim, and three other partners left UA to form Orion Pictures, she became a vice-president at Orion.^[5][15]

At Carson Entertainment and later as an independent producer,^[3] Nasatir was one of the executive producers of The Big Chill (1983), Vertical Limit (2000), Death Defying Acts (2007), and the documentary Elle (2013), and a producer of Hamburger Hill (1987)^[16] and Ironweed (1987).^[7] She produced a number of television movies, including Stormy Weathers (1992), The Spider and the Fly (1994), The Courtyard (1995), The Ultimate Lie (1996), A Match Made in Heaven (1997), She made two on-screen film cameos, in Heart Beat (1980) and The Mummy: Tomb of the Dragon Emperor (2008),^[17] and appeared in several documentaries, including The Big Chill: A Reunion (1999), The Human Face of Big Data (2014), Reel Herstory: The Real Story of Reel Women (2014), A Classy Broad: Marcia's Adventures in Hollywood (2016),^[18] and What She Said: The Art of Pauline Kael (2018).

In 2008, Nasatir found a new audience on YouTube, in Reel Geezers, a film criticism web series, co-starring with her friend, screenwriter Lorenzo Semple Jr.^[17] From 2013 to 2017, she served on the board of the SAG-AFTRA Foundation.^[3]

Marcia married music industry executive Mort L. Nasatir in 1947.^[19] They had two sons, Mark and Seth, before they divorced in 1953. She died in 2021, aged 95 years, in Woodland Hills, California.^[5][15] Her papers are archived in the Margaret Herrick Library, Academy of Motion Picture Arts and Sciences.^[20]