Mave:

Mave:

Mave:

South Korean virtual girl group

Mave: (Korean: 메이브; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, AI-generated members that were created using machine learning, deepfake, and 3D production technology.[1][2]

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History

2022: Formation

Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[2][4] The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.[5][6]

The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]

2023–present: Debut and comeback with What's My Name

On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.

On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.[9][10]

Members

Names and positions are adapted from the group's official website:[11]

  • Siu: (시우) - leader, vocalist
  • Zena: (제나) - vocalist
  • Tyra: (타이라) - rapper, dancer
  • Marty: (마티) - dancer, rapper

Discography

Singles albums

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Extended plays

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Singles

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Filmography

Music videos

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Awards and nominations

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Notes

  1. "Pandora" did not enter the Circle Chart, but it peaked at number 131 on the component Circle Download Chart.[12]

References

  1. [1]
    Suacillo, Angela Patricia (January 20, 2023). "Virtual K-pop girl group MAVE: to debut next week". NME. Archived from the original on January 25, 2023. Retrieved February 11, 2023.
  2. [2]
    Young, Jin-yu; Stevens, Matt (January 29, 2023). "Will the Metaverse Be Entertaining? Ask South Korea". The New York Times. Archived from the original on February 9, 2023. Retrieved February 11, 2023.
  3. [3]
    Kwak, Min-gu (November 8, 2022). "넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈" [Metaverse Ent, a subsidiary of Netmarble, opens its official website]. The Daily Post (in Korean). Archived from the original on January 22, 2023. Retrieved February 11, 2023.
  4. [4]
    Chakraborty, Riddhi (January 13, 2023). "Yup, Virtual Idols Are Here to Stay and MAVE: are the Latest to Join the Digital Lineup". Rolling Stone. Archived from the original on January 16, 2023. Retrieved February 12, 2023.
  5. [5]
    "Meet Mave:, the AI-powered K-pop girl group that look almost human and speak four languages". Reuters. March 17, 2023. Archived from the original on September 10, 2023. Retrieved September 10, 2023 – via South China Morning Post.
  6. [6]
    "Are they for real? South Korean girl band Mave offers glimpse into metaverse". The Straits Times. March 14, 2023. Retrieved September 10, 2023.
  7. [7]
    Jang, Woo-young (January 11, 2023). "메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'" [Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours']. Osen (in Korean). Archived from the original on January 15, 2023. Retrieved February 11, 2023.
  8. [8]
    Mave [@MAVE_official_] (January 11, 2023). "Mave:, The 1st Single Album [Pandora's Box], 'Pandora' Artwork, 2023.01.25 6PM (KST)" (Tweet). Archived from the original on January 31, 2023. Retrieved February 11, 2023 – via Twitter.
  9. [9]
    Pyo, Kyung-min (November 9, 2023). "Virtual girl group MAVE: to return with 'What's My Name'". The Korea Times. Retrieved November 24, 2023.
  10. [10]
    Kim, Ji-ye (November 9, 2023). "Virtual girl group MAVE: to drop new music on Nov. 30". Korea JoongAng Daily. Retrieved November 24, 2023.
  11. [11]
    "Mave: - Official Profile". February 12, 2023. Archived from the original on February 10, 2023. Retrieved February 12, 2023.
  12. [12]
    "Pandora – Circle Download Chart 2023 Week 4". Circle Music Chart. Archived from the original on March 6, 2023. Retrieved February 11, 2023.
  13. [13]
    Seo, Dong-hyeok (February 2, 2023). "Mave: (메이브) 'Pandora' Official MV (Extended ver.)". YouTube (Music video). Archived from the original on November 24, 2023. Retrieved February 12, 2023.
  14. [14]
    "Mave - Pandora". Flipevil. February 12, 2023. Archived from the original on November 24, 2023. Retrieved February 12, 2023.
  15. [15]
    Metaverse Entertainment (November 30, 2023). [MV] Mave: (메이브) _ What's My Name (Music video) (in Korean). 1theK. Archived from the original on December 8, 2023. Retrieved December 8, 2023. Description: [Oui Production] Director - Oui Kim
  16. [16]
    Ziewei, Puah (January 4, 2024). "Here are the nominees of the 31st Hanteo Music Awards". NME. Retrieved January 4, 2024.
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