Max Siegel (born December 31, 1964)[2] is an American corporate CEO, entertainment executive, attorney, and activist. He is the current Chief Executive Officer of USA Track & Field (USATF), the national governing body of Athletics in the United States.[1] He is also the owner of Rev Racing, a development racing team in NASCAR for female and minority drivers.[3][4]
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Siegel became CEO of USA Track & Field on May 1, 2012. During his tenure, the body has initiated a new business model, including new programs, particularly in the youth and elite athlete sections.[6]
Siegel owns Max Siegel Inc. (MSI), a sports, marketing, entertainment, and media holding company. MSI's divisions include Revolution Racing, LLC (Rev Racing), a NASCAR-sanctioned and minority-owned race team; and Image Dei Music group, an urban label joint venture with Universal Music Group.[citation needed][1]
Siegel became President of Global Operations at Dale Earnhardt Inc. (DEI),[7] becoming the highest-ranking African American executive in NASCAR.
Siegel is the owner of Rev Racing, a development program in the NASCAR ARCA Menards Series and Advance Auto Parts Touring Series which participates in the Drive for Diversity program, designed to increase minority and female involvement in auto racing.[4] The team was founded in 2009 and has fielded cars for minority drivers including Daniel Suarez, Darrell Wallace Jr. and Kyle Larson.[citation needed]
Siegel held dual titles at Sony BMG, serving as both Senior Vice-President of Zomba Label Group and President of Zomba Gospel.[8]