2019—2021: Early career and breakthrough debut

Metawin entered the entertainment industry as a trainee actor under ONE31 for about a year before moving to an actor contract under GMMTV in 2019. He is known for his acting debut and leading role in 2gether: The Series which brought him to international prominence. In the first year of his career, he is named as one of the 100 Influential People in the Fashion Industry of Thailand by Vogue Magazine.^[28][29] He also part of the HOWE Magazine "The 50 Influential People" alongside other influencers, businessmen, and executives who have achieved success in various fields.^[30][31]

Due to his widespread popularity and significant online following, he has gained recognition as a sought-after endorser by various local and international brands. Notably, he has successfully secured deals with renowned companies such as Shiseido, VIVO, Lazada, CP Brand, Bangkok Bank, also AIS, the largest network provider in Thailand, and Globe Telecom, a leading telecommunications service provider in the Philippines. Additionally, his endorsement portfolio extends to several other brands, further highlighting his appeal and influence in the industry.^{[32][33][34][35]}

He officially named his fandom "snowball power". the announcement was made on his Twitter account on February 11, 2020. The following years, his fans celebrate the anniversary of the fandom on that day.^[36]

In July 2020, Metawin lent his voice to "The Sound of Happiness" campaign, a joint initiative between UNICEF, the Department of Mental Health, and JOOX aimed at promoting mental health and empowering young people in Thailand. As a well-known actor, Metawin shared his own experiences of dealing with stress and pressure during his adolescence, encouraging young people to seek help when needed. He was among 12 famous artists and influencers who volunteered to share their personal stories to make the campaign more relatable and accessible to young people. Through his participation in this campaign, he played a vital role in raising awareness of mental health issues and promoting positive energy and resilience among young people in Thailand.^[37]

In September 2020, Metawin was announced as one of the F4 members in Thailand's adaptation of the iconic Japanese manga series, Hana Yori Dango (Boys Over Flowers). Originally written by Yoko Kamio, the manga gained immense popularity and has been adapted into various television dramas and films across different countries.^[38]

In February 2021, Metawin became the first Thai artist to be advertised in space after one of his Chinese fanclubs organized a birthday project for the actor to be greeted via the Ladybeetle-1 commercial satellite. The advertisement, dubbed Into the Galaxy-Special Mission, displayed a photo of Metawin as the satellite orbited the Earth on 17 February, his date of birth according to the Gregorian calendar. This project highlights the growth of his dedicated fan base and his rising international popularity.^[39][40]

He is achieved the highest growth in Instagram followers among Thai actors throughout 2021 and the first half of 2022.^{[41][42][43][44][45][46][47][48]}

At GMMTV's BORDERLESS event in November 2021, it was revealed that Metawin would be appearing in his third drama series called Devil Sister. The announcement confirmed that he would be sharing the screen with actress Peechaya Wattanamontree.^[49]

Metawin is well-known for his proactive approach to acquiring acting training beyond what is offered in production workshops. Notably, he is trained by Rossukon Kongkate, one of Thailand's most prominent acting coaches.^[50][51]

2022—present

Metawin is a regular presence on the covers of prestigious fashion magazines such as GQ, L'Officiel, Elle, Harper's Bazaar, Vogue both domestically and internationally. Additionally, he is often featured on the official pages of esteemed luxury brands including Louis Vuitton, Valentino, Dior, Gucci, Burberry, Prada, and Moschino. He is one of the Influencers who contribute the highest EMV (Earned Media Value) for Milan Fashion Week Autumn-Winter 2022 with his partnership with Gucci and Dolce & Gabbana.^[52] Sitting in the front row at Louis Vuitton Fall-Winter 2022 Men's Spin-Off Show in Bangkok. Metawin is one of the most popular celebrities who can attract a high volume of social buzz and digital traffic at the time.^[53][54] According to Launchmetrics he ranked first as top voice, post and influencer in Milan Men's Fashion Week for his appearance in the front row of Prada Spring-Summer 2023 Runway Show. He generated $4.7M in MIV (Media Impact Value) across 257 placements where he generated $1.3M in MIV with only one post.^[55][56][57]

"He has always been very experienced in matching his own clothes, and has become the darling of different brands"
— Simon Au, VOGUE Hong Kong^[58]

"Despite having debuted only two years ago, Thai actor and model Metawin Opas-iamkajorn has grown to be a global fashion tastemaker"
— Amanda Leo, ELLE Singapore^[59]

On January 6, 2023, Italian luxury fashion house Prada appointed Metawin Opas-Iamkajorn as their brand ambassador.^{[60][61][62][63]} He reportedly contributed $9.8 million in EMV (Earned Media Value) to the brand in 2022, the highest amount of EMV for a Thailand-based celebrity that year.^[64] In a press statement, Prada also announced that Metawin will make an appearance at the Prada fall/winter 2023 men's show in Milan on January 15, 2023.^{[65][66][67][68]} According to data and technology company Launchmetrix, his attendance generated $3.8 million in MIV (Media Impact Value) for the brand.^[69]

Forbes announced on May 18, 2023, that Metawin Opas-iamkajorn has secured a place on the highly prestigious Forbes 30 Under 30 Asia 2023 list. This annual selection process involved evaluating more than 4,000 candidates, considering crucial factors such as revenue, social impact, scale, inventiveness, and potential. Notably, Metawin emerged as the sole Thai thespian to be included in this coveted list for the current year.^{[70][71][72][73][74][75]}

On July 26, 2023, WISESIGHT (Thailand) Limited, a provider of social media analytics and data analysis tools, conducted a survey of popular hashtags during the first half of the year 2566 (January 1 - June 30, 2023) from over 450 significant hashtags across all social media platforms in Thailand. The purpose was to rank the top 10 hashtags with the highest number of engagements. The hashtag #winmetawin came in 8th place with over 55 million engagements, standing out as the only actor featured in the list.^[76][77]

On July 31, 2023, Coca-Cola introduced Metawin as the first ASEAN brand ambassador for their latest brand campaign and marketing platform, "A Recipe for Magic," which aims to inspire people to create more meaningful meal moments together. Metawin will lead the campaign across Thailand, the Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore.^{[78][79][80][81][82]}

On February 29, 2024, Metawin was appointed as the House Ambassador for the American luxury jewelry brand Tiffany & Co. He is first Thai and Southeast Asian person to receive the title.^[83][84]

Metawin won the AFA Rising Star Award at the 17th Asian Film Awards Ceremony held in Hong Kong on March 10, 2024,^[85][86] where he also premiered his first international movie, Under Parallel Skies directed by Sigrid Andrea Bernardo, as part of The 17th Asian Film Awards' featured program.^[87][88][89]

On March 14, 2024, the German sportswear brand PUMA announced the appointment of Metawin as one of its brand ambassadors.^[90]

Film

Television series

Variety show

Music video appearance

Single

Soundtrack and tie-ins

Listicles

Awards and nominations