Ebeid worked with IBM[4] for nine years in various roles across finance, sales and marketing, and worked in Tokyo and other Asian countries.[5]
In 1995, he moved to Optus Communications,[6] where he was Director of Commercial Operations for the Consumer Division, with revenues of $1.8b and a staff of over 3000 supplying a range of services telephony, internet and pay television interests. He was on the Board of the subscription television industry body, ASTRA, from 2001 to 2005.[7]
In 2005, Ebeid joined Two Way Limited, an interactive TV, mobile and online entertainment media business as COO and then as CEO. He took the company into Asia (Hong Kong, Malaysia, Singapore, India and NZ) establishing new business opportunities for the company.
Ebeid became the executive director of corporate strategy and marketing at the Australian Broadcasting Corporation (ABC)[8] holding position until 2011 when he became CEO of SBS in 2011.[9]
Telstra
As part of a new structure, Australian telecommunications company Telstra appointed Ebeid as Head of its Enterprise Division, on 8 October 2018.[11] This appointment is part of the Telstra Group Executive team.[12] Ebeid was Telstra Group Executive – Enterprise from 2018 to 2020.[13]
Ebeid was made a Member of the Order of Australia (AM) in the 2017 Queen's Birthday Honours for "significant service to the broadcast media and multicultural affairs as an executive, innovator and business leader".[14]
Ebeid was named CEO Magazine's 'CEO of the year' at the 2017 Executive Of The Year Awards, while CEO and managing director at SBS. Ebeid was a judge for the same award in 2018,[15] as part of an eleven person panel.
Ebeid was born in Cairo, Egypt, and moved to Sydney, Australia, with his family when he was three.[16]
Ebeid, who came out as gay in the 1990s, has been described as, "without doubt one of Australia's most powerful media figures".[17][18]
Ebeid was married in November 2018