Mixmag

<i>Mixmag</i>

Mixmag

British music magazine


Mixmag is a British electronic dance and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.

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History

The first issue of Mixmag was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar.[1]

When house music began in the 1980s, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture.[2] Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading. The magazine, which reached a circulation of up to 70,000 copies[citation needed], was later sold to EMAP Ltd. in the mid-1990s.

In 1996, an American version titled Mixmag USA was launched. It was renamed Mixer after the UK edition of Mixmag was sold to EMAP. It ceased publication altogether in 2003.[3][4][5][6]

After a fall in sales in 2003,[7] Mixmag was acquired by Development Hell, in 2005.[8] In 2007, Nick DeCosemo became editor.[8] Duncan Dick became editor in April 2015.[9] Patrick Hinton became editor in August 2022. [10] In 2012, The Guardian collaborated with Mixmag on a survey of British drug-taking habits.[11]

The magazine paused its print edition during the COVID-19 pandemic.[12][13]

Mixmag is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.[14]


References

  1. "Mixmag celebrates 25 years of clubbing". 18 April 2008. Retrieved 9 April 2018 via news.bbc.co.uk.
  2. "A history of dance music | Music". The Guardian. 18 April 2008. Retrieved 23 September 2016.
  3. Ressler, Darren (30 November 2017). "MIXMAG PAUSES PRINT EDITION DUE TO PANDEMIC". BigShot.
  4. "Last Dance for Mixer Magazine". MediaPost. 9 February 2003.
  5. Romero, Dennis (15 February 2021). "Reading the Beat". Phoenix New Times.
  6. Petridis, Alexis (3 October 2003). "The road to Wigan Pier". The Guardian. ISSN 0261-3077. Retrieved 23 September 2016.
  7. "London Music Conference". www.londonmusicconference.org. London Music Conference Ltd. 11–13 October 2018. Retrieved 6 June 2019.
  8. "Diary Directory". Diary Directory. Retrieved 14 September 2023.
  9. Topping, Alexandra (14 March 2012). "Guardian/Mixmag drug survey reveals a generation happy to chance it". The Guardian. ISSN 0261-3077. Retrieved 23 September 2016.
  10. "A message from Mixmag". Mixmag. Retrieved 3 April 2023.
  11. "Mixmag pauses print magazine". Resident Advisor. 30 June 2020.
  12. "Wasted Talent". www.wastedtalent.com. Retrieved 3 April 2023.

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