Motrio

Motrio

Motrio

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MOTRIO is a brand of spare automotive parts[1] launched by Renault in 1998,[2] covering both Renault/Dacia vehicles and other brands. MOTRIO introduced a multi-brand network of repairers in 2003.[3]

MOTRIO 20th anniversary logo
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Development

MOTRIO was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000.[2] As of 2021, MOTRIO is present in 21 countries with its own network consisting of 2,500 multi-brand workshops spread over 3 continents (Europe, Asia and Africa), and is present in 90 countries with multi-brand product distribution.[4]

Garage MOTRIO

In 2005, MOTRIO launched their website. Later that year, MOTRIO introduced Motelio, a management software for car dealers. Since January 2010, Renault was one of the first carmakers to introduce its own tires in France, Portugal, Germany, Turkey, Romania, Spain and Belgium.[5][6] The new product line sold more than a million units in two years.[7]

Events and fairs

MOTRIO regularly participates in car trade fairs, such as:

Sport Sponsorship

MOTRIO products

Since 2005, MOTRIO has sponsored sports events, car crews and pilots.[8]

  • 2022 - Sponsor Copa de España Fútbol Sala
  • 2022 (2021 - 2022) - MOTRIO - Safir-Ganova – Cyclocross Team
  • 2022 (2015 - 2022) - Sponsorship of the 4L Trophy crew
  • 2022 - Sponsor Tour de l’Avenir
  • 2022 - Dacia Duster Trophy MOTRIO Cup
  • 2018 - MOTRIO Ireland Trade Fair
  • 2018 - Motor Show Portugal
  • 2018 - Russia MOTRIO show
  • 2018 - Azores Rally Gil Antunes pilot sponsoring
  • 2017 - XXXV Rally Due Valli
  • 2017 - Colombia auto partes
  • 2016 - Copa de Marcas Gabriel Casagrande pilot sponsoring
  • Since 2015 - 4L Trophy crew sponsoring
  • 2014 - Spanish football Ligue
  • 2005 and 2007 - Tour de France

Awards

In 2021 and 2022, MOTRIO won Allogarage's "Meilleurs Garages de France" award, which recognises the best repair centres in France. On both occasions, the brand proved to be the car service network that most satisfied French customers. At Autopromotec 2022, Renault Italia and its network won the GIPA Trophy of Excellence in the "OES Network Satisfaction" category for generalist brands.[9]

References

  1. [1]
    Gissler, Andreas. "OEM After Sales Strategy" (PDF). Automotive Insight. Arthur D. Little. Archived from the original (PDF) on 8 May 2016. Retrieved 15 November 2012.
  2. [2]
    Hobbs, Simon; Summers, Mike; Gannac, Sébastien; et al. (2000). "The Evolution of the Automotive Spare Parts Distribution in the European Market" (PDF). Supply Chain Forum. 1 (1). Talence Cedex : Groupe ESC Bordeaux: 79. ISSN 1624-6039. Archived from the original (PDF) on 2017-12-15. Retrieved 2012-11-16.
  3. [3]
    "Table ronde l'après vente low cost selon Motrio". apres-vente-auto.com. 18 October 2012. Retrieved 29 April 2019.
  4. [4]
    "With Motrio, Renault is Targeting Older Vehicles". Theautochannel.com. 4 October 2008. Retrieved 15 November 2012.
  5. [5]
    Tutu, Andrei (29 April 2010). "Renault's Motrio Tire Range is Successful". Autoevolution.com. Retrieved 15 November 2012.
  6. [6]
    "Renault launches new Motrio tyre brand". whatcar.com. What Car?. 27 January 2011. Retrieved 15 November 2012.
  7. [7]
    "Renault Motrio tyre sales cross 1 million mark in two years of launch". Rushlane.com. 26 October 2012. Retrieved 15 November 2012.
  8. [8]
    Blancheton, Muriel. "Motrio veut la pôle position". Tolkster.
  9. [9]
    "Renault, l'assistenza punta ai servizi e al digitale - Mondo Motori - Ansa.it". Agenzia ANSA (in Italian). 2022-05-27. Retrieved 2023-11-21.
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