Mum_(deodorant)
Mum (deodorant)
Brand of deodorant
Mum was the first brand of commercial deodorant. Containing a zinc compound as its active ingredient, it was developed in Philadelphia in 1888.[1] It was named for the term "mum" meaning "to keep silent" as in the popular phrase "Mum's the word"[1] Mum was originally sold as a cream in a jar and applied with the fingertips. The small company was bought by Bristol-Myers in 1931.