Muriel Cigars is a brand of machine-rolled cigars, most recently owned by Altadis, a subsidiary of Imperial Brands.

The Muriel Cigars brand was established in 1912 by Lorillard Tobacco Company^[1] in Jersey City, New Jersey.^[2] Muriel Cigars was acquired by Consolidated Cigar Holdings, Inc. in 1956,^[3][4] which in turn merged with Havatampa in 2000 to form Altadis USA.^[5]

The first Muriel cover girl, long considered a mystery, was an adult imagining of a child, Muriel Berry, granddaughter of Dr. Carl Moehle. Moehle was the owner of the lithographic firm that produced the original label.^[1] The brand chose a new model in the 1970s in an attempt to maintain relevance in changing times.^[6]

Muriel's popularity peaked in the 1950s,^[7] but Consolidated continued to market the brand extensively in America throughout the 1960s and 1970s.^[2] The brand did $40 million in annual sales by 1973,^[6] spending as much as $2.5 million per year on marketing in the 1970s.^[8] Muriel Cigars ran television advertisements in the first Super Bowl in 1966.^[9] Actress Edie Adams notably worked as a pitch-lady for Muriel Cigars, appearing in multiple commercials throughout the 1950s and 1960s.^[10][11]

• Cigar brands
• Edie Adams, actress and pitch-lady for Muriel Cigars
• Susan Anton, singer in Muriel Cigars commercials