Nakedbus.com
nakedbus.com was a provider of low-cost long-distance bus (coachline) transport services around New Zealand. It used concepts such as yield management and no-frills to provide low fares.[1] The company is so-named because "we have stripped out the costs that you don’t need."[2] It is based on British online transport models such as EasyJet[3] and megabus.[4]
Established in October 2006 with services out of Auckland around the North Island,[1] nakedbus.com expanded to the South Island in February 2007.[5]
The business was earlier owned by Hamish Nuttall and Pavlovich Services,[5] and in May 2015 was taken over by ManaBus.com, part of Souter Holdings, owned by Brian Souter.[6] In August 2015 both companies became part of Souter's InMotion Group of New Zealand bus and ferry companies.[7][8]
ManaBus and Naked Bus ceased operation on 15 July 2018, with the bus fleets being sold to Ritchies Transport Holdings,[9] part owner of rival coach company InterCity.