Natsume Atari Co., Ltd. (Japanese: ナツメアタリ株式会社), formerly Natsume Co., Ltd. (Japanese: ナツメ株式会社) from 1987 to 2013, is a Japanese video game developer and publisher. Natsume Atari is based in Shinjuku, Tokyo, Japan and is known for developing licensed titles and mobile games.

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Natsume Atari Co., Ltd.

Company type	Private K.K.
Industry	Video game
Founded	20 October 1987; 36 years ago (1987-10-20)
Headquarters	Shinjuku, Tokyo, Japan[1]
Key people	Takashi Matsumoto (CEO, Natsume-Atari)
Products	Lufia Pocky & Rocky Wild Guns
Revenue	719,000,000 yen
Number of employees	150[1]
Website	www.natsumeatari.co.jp

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The company was founded as Natsume Co., Ltd. in 1987. In 1995, its American division Natsume Inc. split to become an independent company. The name "Natsume" was retained by both companies in their respective countries. In 2013, Natsume Co., Ltd. renamed itself Natsume Atari following a merger with its subsidiary Atari Inc. (a pachinko company, not to be confused with the American game company) that year.^[2] Since 2016, Natsume Atari's division Tengo Project has developed modern sequels to classic video games.

During the NES and SNES era, Natsume Atari developed numerous titles, often licensed, such as Power Rangers. Natsume Inc published a wide range of titles, including those developed by Natsume Co. Ltd., such as S.C.A.T., Wild Guns and Shadow of the Ninja. Natsume Atari also released the SNES game Pocky & Rocky as well as Lufia II: Rise of the Sinistrals. Natsume Atari had also developed the Medarot games up until the end of the GBA era, and Natsume Inc. published some of them outside of Japan.

A sizeable amount of Natsume Atari's products were video games it developed for other publishers. Some of its biggest clients over the years included Imagineer, Bandai, THQ and Taito. Most of Natsume Atari's video games, as a sub-contractor, were original titles, but it occasionally developed some ports as well. Taito, in particular, outsourced the development of three of its Master System ports to Natsume Co., Ltd.: Sagaia, Renegade and Special Criminal Investigation.^[3]

Natsume Co., Ltd. was founded in Japan on October 20, 1987.^[1] It became the parent company of Natsume Inc., founded in May 1988. Natsume Inc. started publishing video games in 1990.^[4] By 1995, Natsume Inc. had broken away into its own company and is separately owned and operated.^[5]

In October 2002, Natsume Co., Ltd. founded the pachinko company Atari Inc. (not to be confused with the American game company) in Osaka, which specialized in developing slot and pinball machines. On May 6, 2005, Natsume Solution began operation in Shinjuku. This division specializes on web site development, providing mobile solutions/services and developing web systems. On March 1, 2006, Natsume Solution was merged with Evolve.

Natsume Co., Ltd. changed its name to Natsume Atari in October 2013, and it is not directly connected to Natsume Inc. or its subsidiary Natsume Inc. Japan.^[6] Despite their corporate split off, Natsume Atari and Natsume Inc. have continued to collaborate on a number of occasions.^[7][8]

Within Natsume Atari exists Tengo Project, an internal development team established as early as 2008 for the production of Omega Five, which has shifted its focus to modern revivals of classic video games.^[9] Composed of veteran developers with an average age of 54 (as of 2022), its permanent members are composer Hiroyuki Iwatsuki, designer Shunichi Taniguchi, and programmer Toshiyasu Miyabe.^[10] Its works include Wild Guns Reloaded, The Ninja Saviors: Return of the Warriors and Pocky & Rocky Reshrined.