New_Era_(magazine)
The New Era was an official magazine of the Church of Jesus Christ of Latter-day Saints (LDS Church) from 1971 to 2020. First published in January 1971 along with the Ensign and the Friend, the New Era's intended audience was the church's youth.[1][2] The magazine replaced the similarly themed The Improvement Era, a periodical published from 1897 to 1970.[3]
In its first issue, the editor of the New Era explained the rationale for its creation, stating:
- By direction of the First Presidency, the New Era is the publication arm of the Church to the unmarried persons of the kingdom—those from twelve up to marriage. It will reflect those qualities that have given rise to the Lord's confidence in youth: sincerity, authenticity, intellectual stimulation, and inspiration.[4]