Nowness

Nowness

Nowness

Digital video channel

Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[1] by its founder Jefferson Hack[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.[3][4][5] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.[6]

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History

Nowness launched in 2010.[4] Its founder and chief creative executive is Jefferson Hack[2]

Awards

  • 2011 Webby Award: Best Fashion Website[7][8]
  • 2013 Lovie Award: Best Interactive Video (Ballroom Battle)[9]
  • 2013 Lovie Award for Best Lifestyle Website[10]
  • 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, "Mine All Mine")[11]
  • 2014 Webby Award: Best Cultural Website[12]
  • 2017 Webby Award: Best Cultural Website[13]

References

  1. [1]
    Bunz, Mercedes (26 February 2010). "LVMH launches luxury online magazine Nowness" – via www.theguardian.com.
  2. [2]
    Orton, Karen (23 September 2016). "Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider". The Globe and Mail.
  3. [3]
    Schomer, Stephanie (25 February 2010). "LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks". Fast Company.
  4. [4]
    "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
  5. [5]
    "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
  6. [6]
    "News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online". The Business of Fashion. 15 May 2017.
  7. [7]
    "NOWNESS -- The Webby Awards".
  8. [8]
    "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
  9. [9]
    "The Lovie Awards Winners Gallery". The Lovie Awards. Retrieved 28 March 2019.
  10. [10]
    "The 3rd Annual Lovie Awards Winners Announced".
  11. [11]
    "Winners 2015". Berlin Fashion Film Festival. Archived from the original on 2015-12-23.
  12. [12]
    "NOWNESS -- The Webby Awards".
  13. [13]
    "Winners Archive - The Webby Awards".
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