OBB Media is an American multimedia production company and vertically integrated content studio founded in 2016 by entrepreneur, director/producer Michael D. Ratner. OBB Media includes five different subsidiaries: OBB Pictures, the film, television, and digital arm; OBB Studios, the company’s facilities and physical production arm; OBB Sound, the podcast division; OBB Branded, the branded content and commercials vertical; and OBB Cares, the social impact division.^[1]

Since its inception in 2016, the company has become best known for projects including the Grammy-nominated Justin Bieber: Our World and Seasons;^[2] Demi Lovato: Dancing with the Devil;^[3] Kevin Hart’s Cold As Balls; Netflix’s Historical Roasts; and Hailey Bieber’s Who’s In My Bathroom?.^[4]

The company headquarters is located in West Hollywood, California.^[5][6] The company’s sound stages and post-production facility, OBB Studios, is located in Hollywood, California.^[7][8]

Founded in 2016 by Michael D. Ratner, OBB Media is the parent company to OBB Pictures, OBB Sound, OBB Branded, OBB Cares, and OBB Pictures. The multimedia production company and studio specialize in TV, digital, film, podcasts, branded content, and social good, and has amassed an audience of over 2 billion.^[9]

OBB Pictures is the film, television, and digital content arm of the parent company OBB Media, with its most notable deal with the Walt Disney Company in multi-year, non-exclusive contract to create docu-series, documentaries, original and unscripted content.^[10]

OBB Media announced the launch of OBB Studios in January 2023, spanning 15,000 square feet and located in Hollywood, CA. The facility consists of two filming stages and thirteen support rooms, including hair and makeup, wardrobe, two green rooms, conference space, and open-space work areas. Additionally, the space offers post-production facilities, such as a mix room, coloring suite, offline editing space, and a vocal booth for ADR, voice, and live music recording.^[42][43]

OBB Studios debuted with a launch event, which included various activations and musical performances by The Kid Laroi and Justin Bieber.^[44][43]

OBB Sound is the podcast division of OBB Media launched in 2019 as part of OBB Media’s expansion. The company develops and produces audio projects that span a variety of genres — from sports to music to talk and more — in scripted and unscripted formats.^[45]

In 2020, OBB Sound announced the launch of a health and wellness podcast series featuring Blake Griffin titled The Pursuit of Healthiness, which ran for multiple seasons on Audible and was Webby nominated, seasons 2 and 3 of Ashley Graham's "Pretty Big Deal" podcast.^[5] In October 2020, OBB Sound released Country Shine with Graham Bunn, a country music podcast with new episodes twice a week on Spotify. Billed as "the ultimate destination for fans of country music," the series is hosted by Bunn and co-hosted with sports reporter Camryn Irwin.^[46]

In January 2021, OBB Sound and Rolling Stone released a new original podcast Too Long; Didn't Watch, which is hosted by Rolling Stone Chief TV critic Alan Sepinwall.^[47][48] OBB Sound partnered with Audible to produce original audio series. Also announced was the forthcoming scripted 10-part possession horror series The Glowing, for Audible, which is entering production in 2021.^[49][50] In March 2021, it was announced that OBB Sound would be partnering with Cadence 13 and Demi Lovato on a new podcast, 4D with Demi Lovato. The weekly podcast series features Lovato conversing with special guests about identity, creativity, activism, philanthropy, and beyond.^[51] The series earned a GLAAD Special Recognition Award in 2022.^[52]

In 2021 OBB Sound signed an overall, non-exclusive multi-project deal with Audible.^[53]

In late 2021, OBB Sound began producing IN GOOD FAITH, a podcast series hosted by Churchome founders Chelsea and Judah Smith.^[54]

In 2022, OBB Sound relaunched The Zach Sang Radio Show as an interview podcast, as well as an accompanying daily radio show released on Amazon’s Amp app.^[55]

In October 2022, OBB Sound and Lena Waithe’s Hillman Grad released the scripted audio sitcom Kym on Audible. The podcast is an original comedy series inspired by the life of actor-comedian Kym Whitley as she navigates single motherhood and Hollywood.^[56] Kym was named one of the top 10 best new podcasts of the year by both Variety and Audible.^[57][58]

In 2022, OBB Sound and Rolling Stone produced the podcast Musicians on Musicians, which brings together artists for conversations and asks: “what happens when the artist asks the questions?” Episodes have included RM and Pharrell, Finneas and Rick Rubin, Rina Sawayama and Shania Twain, and many more.^[59]

OBB Branded is the branded content and commercial production division of OBB Media.^[60] The group has created content for brands such as Apple Music, Rhode, Airbnb, Glenlivet, Lexus, LG, Michelin, Old Spice, Red Bull, and Tinder, PointsBet Australia, GoPuff, Kylie Cosmetics, and 818 Tequila.^[61][62][63]

OBB Branded created and produced the series Inside Kylie Cosmetics. The series is about Kylie Jenner and running her cosmetics brand, Kylie Cosmetics.^[64]

OBB Cares is the social impact arm of parent company OBB Media dedicated to leveraging its resources to inspire sustainable social change.^[65]

OBB Cares supports civic participation, producing content such as the 2022 voter education campaign with Levi’s launched on Vote Early Day, the 2020 “#VoteWithUS” campaign with Justin Bieber and Demi Lovato, and the 2022 “I am a voter." PSA campaign with Hailey Bieber that was distributed in AMC Theatres nationwide.^[66]

OBB Cares works to amplify community-based nonprofit organizations, producing content such as the 2020 Intentions music video with Justin Bieber, SB Projects, and Universal Music which supported Alexandria House, a nonprofit that provides safe housing for women and children.^[67][68][69]

OBB Cares is also working towards reducing its environmental impact on productions with the help of the Green Spark Group, and promoting climate solutions in its storytelling, serving as community partners of the Good Energy Project. In partnership with Hailey Bieber and What’s In My Kitchen?, OBB Cares sourced ingredients from local food justice organization Community Services Unlimited and included food waste tips and resources in the show.^[70]

As a part of What’s In My Kitchen?, OBB Cares facilitated a donation from HexClad to Accion Opportunity Fund, allowing them to leverage $100,000 in microlending to support small businesses owned by women and people of color in the food and beverage industry.^[71]